Skilled UGC Creator Needed for Short-Form Video Ads and Organic Social Content

We are looking for a highly skilled and experienced UGC Creator to produce engaging short-form video content for our service-based business. The ideal candidate understands how to create content that feels natural, authentic, and relatable while still being strategically designed to generate attention, leads, appointments, and sales. We are not looking for someone who simply records attractive videos. We need a creator who understands direct-response marketing, audience psychology, strong hooks, storytelling, objection handling, and clear calls to action. The content will be used for both paid advertising and organic social media platforms, including Facebook, Instagram, TikTok, and potentially YouTube Shorts. This may become a long-term opportunity for the right creator. Content We Need The selected creator will be responsible for producing: Short-form UGC video advertisements. Organic Instagram Reels and TikTok-style videos. Direct-response promotional videos. Educational and value-based content. Testimonial-style videos. Problem-and-solution videos. Storytelling videos. Videos that address customer objections. Strong hooks and scroll-stopping introductions. Complete video scripts. Clear calls to action that encourage viewers to take the next step. Most videos will be approximately 15 to 60 seconds long. What We Are Looking For We are looking for someone who: Has experience creating UGC content for service-based businesses. Understands how to create content that generates leads and sales. Can deliver content naturally without sounding overly scripted. Has a confident, relatable, and trustworthy on-camera presence. Understands direct-response advertising. Can create strong hooks within the first three seconds. Knows how to maintain viewer attention throughout a short-form video. Can turn a service, offer, or customer problem into engaging content. Understands how to communicate benefits instead of only explaining features. Can write or improve scripts based on our target audience. Can follow creative direction while also contributing original ideas. Understands the difference between paid-ad content and organic content. Can deliver clean, professional, high-quality videos on time. Primary Responsibilities UGC Video Creation Record short-form vertical videos for Instagram, Facebook, TikTok, and YouTube Shorts. Create authentic content that feels conversational and native to each platform. Present our services in a clear, engaging, and persuasive way. Produce videos that connect with the audience’s problems, goals, fears, and desires. Deliver multiple variations of winning concepts when requested. Scriptwriting Write complete short-form video scripts. Develop strong opening hooks. Create engaging body copy that maintains attention. Include persuasive calls to action. Turn our offers, testimonials, frequently asked questions, and customer objections into content. Adjust scripts based on video length, audience awareness, and platform. Rewrite scripts when necessary to make them sound more natural and conversational. Paid Advertising Content Create UGC advertisements designed for Meta and other paid social platforms. Produce videos that are structured to generate leads, appointments, or sales. Create multiple hook variations for testing. Develop different versions of the same advertisement for creative testing. Create content for cold audiences, warm audiences, and retargeting campaigns. Follow direct-response structures such as: Hook. Problem. Agitation. Solution. Benefits. Proof. Call to action. Organic Social Content Create educational, entertaining, relatable, and promotional social media videos. Help turn business topics into content that is easy to understand. Create content that builds authority and trust. Develop videos that encourage comments, shares, saves, follows, and direct messages. Help position our company as a trusted authority within the service industry. Follow current short-form content styles without copying competitors. Creative Strategy Research relevant trends, content styles, hooks, and competitor advertisements. Suggest new UGC concepts and advertising angles. Identify customer pain points that can be turned into content. Recommend creative improvements based on audience response. Help us test different styles, including: Talking-head videos. Testimonial videos. Storytime videos. Problem-and-solution videos. Green-screen videos. Voiceover videos. Educational videos. Reaction-style videos. Lifestyle content. Before-and-after concepts. Founder-style content. Customer-perspective videos. Required Skills and Experience Applicants should have: Previous UGC creation experience. Experience creating short-form videos for service businesses. A strong portfolio of video content. Experience with Instagram Reels, TikTok, Facebook Ads, or YouTube Shorts. Strong scriptwriting and storytelling skills. Knowledge of direct-response marketing. Basic video editing skills. Strong communication skills. The ability to understand and follow a creative brief. The ability to meet deadlines consistently. A professional recording setup with good lighting, clear audio, and a clean background. Preferred Qualifications We would prefer someone who also has experience with: High-ticket services. Coaching, consulting, education, real estate, finance, insurance, marketing, or professional service businesses. Lead-generation campaigns. Appointment-setting funnels. Webinar or masterclass promotions. Facebook and Instagram advertising. Creating multiple ad variations for testing. Writing persuasive hooks and calls to action. Using captions, B-roll, transitions, and visual pattern interrupts. Reading and interpreting creative performance data.