Social & Community Manager for founder-led skincare brand (engagement, not production).

WHO YOU ARE You live on the socials. Social media is your natural habitat, where you feel most comfortable, and it is the core of your professional work. You have a passion for premium brands. You have a deep understanding of considered branding and pull marketing. You know the mechanics. You truly understand how platforms work from the inside out. You know the best timing, formats, and nuances that earn real engagement. You are energised by community. For you, there is a difference between just posting content and connecting with people. You love the real work: replying, engaging, building relationships, and curation. You intuitively know who the brand should follow and how it should communicate, and you are happy to learn ONOURE's voice. You are a strategic thinker. You constantly watch what is working, analyse the data, and transform those metrics into workable insights to feed straight back to the founder and the creative team. ABOUT ONOURE® ONOURE® is a microbiome-first skincare brand, recently launched and now entering its activation phase. This is a brand committed to educating and supporting skin health at every stage of life. Founded on a simple truth: when the skin's microbiome is healthy, skin glows. Our approach brings together microbiome-first science and the precision of biotechnology, formulating with restraint to support the skin. Our brand positioning, tone of voice, visual identity systems, website, email infrastructure and content assets are established. Now we are looking for the right person to build our social presence and community and continue beyond launch on a long-term basis. WHAT WE NEED FROM YOU This is a social media and community role in its purest form. You take the content and assets we create, and you make them live. Your focus will be on: • Content: You take our developed library of premium assets and decide how to use it. Beyond organising and posting, we want your insight on how the content should be sequenced, framed, and rolled out. This is the part we most want your thinking on. • Platform Native (Meta): Formatting assets so they feel entirely native across Instagram and Facebook. Beyond using our supplied assets, you will use the in-app tools to advance the brand organically, creating Stories and Reels directly within the platform where needed. • TikTok Strategy: Working with our ads manager to advise on, map out, and execute a considered TikTok presence that aligns with our paid strategy. • Community Building: Growing a real audience through genuine, human engagement rather than relying on automated scheduling tools alone. • Brand Voice: Guiding thoughtful, deeply considered conversations within our comments and direct messages. • Skin Conversations: Partnering closely with our founder to develop the deeper, educational dialogues that live beyond our supplied assets. • Data & Learning: Establishing an intentional rhythm of testing, tracking, and clear reporting back to the founder and creative team. • Measured Growth: Maintaining a calm, mindful approach to brand-led growth. Our foundations are fully in place. We are ready when you are. WHAT THIS ROLE IS NOT This is not a design or content-production role. • Our creative team develops the premium brand assets. You need to understand those assets, how they work, and what is available within our ecosystem. • Native content is welcome. Capturing a Story or shaping a Reel inside the platform is part of the role. Producing our polished brand assets is not. • Your focus is on social itself: sharing, community, voice, and the real, in-action insights that come from watching what works. EXPERIENCE • 5+ years in social strategy and community development • Experience with premium, aesthetic or quality-driven brands • Strong understanding of Meta and TikTok engagement and management • A genuine track record in community building, not scheduling alone Experience working with a quality, founder-led start-up brand is ideal. STRUCTURE • Immediate start • This is a freelance / contractor role, not a permanent or employed position • You work alongside our founder as your direct contact and our creative lead APPLY Important: Please start your application with the word “Microbiome” so we know you are a real human and have read the entire scope. Automated or generic copy-paste applications will not be considered. Please provide: • Your Active Links: 2–3 links to live social accounts you currently manage. We want to see your active, live work and real-time community engagement rather than a curated PDF portfolio. • Your Strategic Take: A few sentences on your thoughts on how a premium, microbiome-led skincare brand should approach social media and community. • Your Availability: Your current freelance or contract capacity and when you are able to start. Thanks, Justin :)