Social Media Ads Manager for New Productivity App (Meta + TikTok) | $500/mo + $1,000 Ad Budget

Description I'm launching a new productivity app called Hippo and am looking for someone to manage our paid social advertising for the next 3 months. Hippo lets users text themselves notes, reminders, links, images, videos, podcasts, and more, which are automatically organized into a searchable dashboard. Think of it as an easy way to remember and organize everything in one place. I'm looking for someone who can own the entire paid advertising process—from strategy to creative to optimization. Responsibilities Develop a paid advertising strategy for a brand-new consumer app Set up Facebook, Instagram, and TikTok Business accounts and ad accounts (if needed) Create ad graphics (I'll provide inspiration and examples) Edit short-form video ads (I'll provide raw footage and can create additional content) Write ad copy and test different messaging Set up tracking, pixels, and conversion events Launch and manage campaigns across Meta and TikTok A/B test audiences, creatives, and landing pages Monitor performance and optimize campaigns for signups and subscriptions Provide weekly reports with recommendations and next steps Budget Management Fee: $500/month Ad Budget: $1,000/month Initial Contract: month to month If results are strong, I'd love to continue working together long-term and increase both the management fee and advertising budget. Requirements Proven experience running Facebook, Instagram, and TikTok ad campaigns Experience marketing consumer apps, SaaS products, or subscription businesses Strong graphic design skills for creating ad creatives Experience editing short-form video ads Ability to analyze campaign performance and optimize based on data Excellent communication and organization To Apply Please include: Examples of consumer apps or SaaS products you've helped market Examples of ad creatives you've designed Results from campaigns you've managed (CPA, ROAS, installs, signups, etc.) How you would spend a $1,000/month ad budget for a brand-new app What your testing strategy would be during the first 30 days I'm looking for someone who thinks strategically, communicates well, and can take ownership of growing Hippo through paid social advertising. If you're the right fit, this can turn into a long-term relationship as we continue to scale.