Social Media Content Creator & Manager for Boutique Cabin Rental Brand

We’re looking for a creative and dependable social media partner to help grow a unique vacation rental brand in northern Minnesota. Our property includes an A-Frame cabin, two Tiny Cabins, and a shared gathering space on 40 wooded acres just minutes from Itasca State Park. We have built a strong brand focused on slowing down, reconnecting with nature, and creating memorable experiences. This is not a project where you’ll be starting from scratch. We already have: * Over 12,000 social media followers. * Hundreds of high-quality photos and videos. * Professional drone footage. * A strong brand identity and visual style. * A growing 52-week content calendar with themes and posting ideas. * A clear understanding of our ideal guests. We’re looking for someone who can take those assets and consistently transform them into engaging content that inspires people to book. Responsibilities * Create Instagram and Facebook content from our existing photo/video library. * Edit short-form vertical videos (Reels). * Write captions that feel authentic and encourage engagement. * Schedule posts using our preferred scheduling platform. * Create Stories (we are building a long-term Story strategy and would like your help implementing and refining it). * Suggest occasional content ideas or trends that fit our brand. * Monitor basic engagement (comments/messages) if mutually agreed upon. * Provide simple monthly performance insights and recommendations. Our Goal We are not trying to become influencers. Success means: * More direct bookings. * More qualified website traffic. * Higher engagement from people who actually travel. * A consistent brand presence. * Building long-term loyalty and repeat guests. What We’re Looking For We’re hoping to find someone who: * Has experience with vacation rentals, boutique hotels, travel, outdoor brands, or hospitality. * Is skilled at editing engaging Instagram Reels. * Can make content feel natural—not overly polished or sales-focused. * Understands storytelling and emotional marketing. * Is organized, proactive, and communicates well. * Can work independently while following an established brand direction. To Apply Please include: 1. Examples of hospitality, vacation rental, travel, or lifestyle accounts you’ve managed. 2. Three examples of Reels you’re most proud of. 3. A brief description of how your work helped increase engagement, inquiries, or bookings. 4. Your preferred monthly workflow. 5. Your estimated monthly pricing or hourly rate. Project Details Initially, we’d like to start with a smaller paid project so we can see if we’re a good fit. If things go well, we’re looking for a long-term partnership. We value quality over quantity and are looking for someone who genuinely enjoys creating content that inspires people to explore the outdoors and experience meaningful getaways.