Social Media Content Creator & Paid Ads Specialist for Concierge Nursing & Senior Care Company

We are looking for a skilled social media marketing professional who can create engaging content and manage targeted advertising campaigns that generate qualified leads. What We Need We are seeking someone who can take ownership of our social media presence and lead generation efforts. Responsibilities include: Content Creation * Create professional social media content for: * Facebook * Instagram * LinkedIn * Google Business Profile * YouTube Shorts/Reels * Design graphics, carousels, reels, and short videos * Repurpose content across platforms * Create content focused on: * Aging in place * Senior care * Concierge nursing * Dementia and Alzheimer’s support * Post-surgical recovery * Caregiver support * Family peace of mind * Healthcare advocacy Paid Advertising * Create and manage Facebook and Instagram ad campaigns * Build lead-generation funnels * Create landing page recommendations * Retarget website visitors * Develop campaigns specifically targeting: * Adult children caring for aging parents * Seniors and retirees * Affluent households * Families seeking private nursing care * Assisted living and independent living residents Lead Generation Our goal is to generate: * Phone calls * Website inquiries * Consultation requests * Qualified family leads We are looking for someone who understands how to target decision-makers who are searching for care for an aging loved one. Ideal Candidate Experience with: * Healthcare marketing * Senior care marketing * Home care agencies * Nurse registries * Concierge healthcare services * Lead generation campaigns * Meta Ads Manager * Google Business Profile optimization * Canva * Video editing * AI video creation tools (Veo, Runway, etc.) Monthly expectations: * 12-20 social media posts * 4-8 short-form videos/reels * Paid ad management * Monthly reporting * Lead tracking * Recommendations for improving conversion rates