UK Social Media & Content Creator for Women’s Health App

# UK Social Media & Content Creator for Women’s Health App We’re looking for a highly organised, creative social media handler and content creator to help build Kaya’s online presence and community. Kaya is a women’s health and wellbeing app that helps women better understand the connections between areas such as stress, sleep, nutrition, skin, hair, gut health, their cycle and perimenopause. We want to make these conversations relatable, culturally relevant and genuinely useful—without fearmongering, shame or generic wellness advice. This is a hands-on role. You won’t only be scheduling posts: you’ll help shape content, create it, publish it, interact with our audience and learn from what performs. ## What you’ll do * Plan and manage Kaya’s social content calendar, primarily across Instagram and other relevant channels. * Turn approved themes and ideas into engaging Reels, carousels, static posts, captions and Stories. * Create original UGC-style content, including appearing on camera or producing voice-led content where appropriate. * Publish content consistently and keep the content pipeline organised. * Interact thoughtfully with followers, respond to comments and messages, and help build an active online community. * Identify relevant conversations, trends and creator formats that Kaya can participate in without losing its brand voice. * Review performance and use the results to improve future content. * Support organic and paid Meta marketing activity where needed. * Meet with the founder once a week to review priorities, performance and upcoming content. ## What we’re looking for * Superb written and spoken English. * UK-based, or able to demonstrate a strong connection to and understanding of UK culture, language and online behaviour. * Comfortable creating UGC and appearing on camera. * Strong understanding of social-first content, particularly Instagram and short-form video. * Able to write natural, engaging copy that does not sound corporate or AI-generated. * Highly organised and capable of independently managing deadlines, content assets and publishing schedules. * Proactive, dependable and comfortable working asynchronously. * Sensitive and responsible when communicating about women’s health and wellbeing. * Familiarity with Meta Business Suite, Meta Ads Manager or Meta marketing is strongly preferred. * Familiarity with SEO, AEO or content designed for search and AI discovery is a plus. * Basic video editing and visual content creation skills are required. Experience with tools such as CapCut, Canva or Adobe Creative Suite is welcome. ## Working arrangement This is an ongoing, outcome-based freelance role with no fixed daily working hours. We care about reliable execution, consistent content and audience growth—not when you sit at your desk. You’ll manage your own time and join one weekly catch-up with the founder. You must be responsive, organised and able to flag blockers early. ## To apply Please include: 1. A short Loom about yourself and why this role interests you. 2. Links to social accounts or content you have managed or created. 3. Two or three examples of short-form video or UGC you have personally produced. 4. One content idea you would create for a women’s wellbeing app like Kaya. Applications without relevant content examples will not be considered.