Social Media & Content Manager — USA-Made Wellness Brand (Amazon Seller, Women 50+ Audience)

Job Overview Live to Shine is a USA-made transdermal patch brand selling primarily on Amazon. We're a small brand competing against low-cost Chinese imports, and we need a hands-on social media manager who can build our Facebook and Instagram presence, run a small Meta ad budget, and manage a lightweight UGC content pipeline — all targeted at women 50 and older. This is not a follower-chasing influencer-outreach role: our audience skews toward Facebook over newer platforms, and most “influencer” creator marketplaces skew too young for our buyer, so a big part of this role is creative sourcing of authentic 50+ content (real customers, direct outreach, and manual vetting on UGC marketplaces) rather than typical influencer campaigns. We're starting with a modest budget (under $500/month in ad spend) and plan to scale it as results prove out. PLEASE SEE DETAILED JOB DESCRIPTION ATTACHED