Social Media Coordinator - B2B Mining, Automotive & Industrial

ABOUT THE ROLE MEI Group operates a portfolio of technical industrial businesses. We are building Keystone, an internal marketing-agency model that supports these entities through structured strategy, content, design, digital and reporting. The Social Media Coordinator will own the day-to-day organic social-media workflow for the entities managed by MEI Group Marketing. You will draft posts, coordinate graphics with the Design team, manage approvals, schedule content through HubSpot and report on performance so engagement improves over time. You will work closely with the Head of Brand & Content, Client Marketing Leads, designers, copy and field-content resources. Paid advertising is managed separately by digital agencies. WHAT YOU WILL OWN - Draft compelling B2B social-media copy for multiple MEI Group entities using approved plans, technical source material, interviews, field content, case studies and campaign briefs. - Turn complex mining, automotive and industrial information into clear, credible posts for decision-makers, customers and technical audiences. - Maintain a master social calendar with at least four weeks of forward visibility. - Coordinate graphics, carousels and video assets with the internal Design and Brand & Content teams. - Manage approvals and chase missing inputs before they affect deadlines. - Schedule and publish approved posts through HubSpot across LinkedIn, Facebook and Instagram. - Repurpose case studies, videos, events, technical articles and sales collateral into platform-appropriate content. - Monitor comments and messages and route enquiries or risks to the correct internal owner. - Produce monthly reporting using HubSpot and native platform data, including engagement, reach, clicks, follower growth and top-performing content. - Recommend practical changes to messaging, format, cadence and content themes based on the data. NON-NEGOTIABLE EXPERIENCE - At least three years of hands-on B2B social-media coordination, including writing, calendars, approvals, publishing and reporting. - A demonstrable track record with mining, automotive or industrial clients serving Australia, New Zealand or North America. - Strong examples of LinkedIn content written for technical or commercial B2B audiences. Applications without relevant examples will not be considered. - Excellent written English. You must be able to write naturally for Australian and North American business audiences. - Hands-on experience scheduling and reporting through HubSpot Social. Strong comparable platform experience may be considered, but HubSpot experience is highly preferred. - Experience coordinating designers and managing multiple brands or client accounts at the same time. - Comfort using performance data to improve content rather than reporting vanity metrics only. - Strong Asana or comparable project-management discipline. LOCATION AND WORKING HOURS - You must be based in Southeast Asia. Candidates in the Philippines are strongly preferred. - You must be available to work Monday to Friday, 12:00pm to 9:00pm Sydney time. - You must have reliable high-speed internet, a professional home-office setup and dependable power backup. - This is intended to be a full-time, long-term contractor engagement. WHAT SUCCESS LOOKS LIKE - Every active entity has a current four-week social calendar. - At least 95% of approved posts are published on schedule through HubSpot. - Copy is accurate, on-brand and appropriate for technical B2B audiences. - Design requirements and approvals are coordinated without last-minute chaos. - Monthly reporting contains clear recommendations and engagement improves against the initial baseline. - Client Marketing Leads and the Brand & Content team trust the accuracy and reliability of the social workflow. HOW TO APPLY Start your application with the words "INDUSTRIAL SOCIAL" so we know you have read the brief. Then include: - A short summary of your mining, automotive or industrial social-media experience. - The countries and markets your previous clients operated in. - Links or screenshots of at least three B2B social posts you personally wrote and coordinated. - Any available metrics showing improvement in engagement, clicks or relevant follower growth. - Your level of HubSpot Social experience. - Confirmation that you are based in Southeast Asia and can work 12:00pm-9:00pm Sydney time. - Your expected monthly rate in AUD or USD. Shortlisted candidates will be asked to complete a short paid practical exercise using an industrial topic. The exercise will test research, copywriting, judgement, content structure and the quality of the brief supplied to a designer.