Social Media Growth Expert: STR / Real Estate Niche (Hybrid Organic + Meta Paid Ads Strategy

We are **Cire Homes**, a full-service, premium Short-Term Rental (STR) property management company based in Atlanta with a fast-growing national reach. We specialize in providing end-to-end, hands-off property management for real estate investors and homeowners. Our competitive advantages are unmatched: we offer an industry-low 15% management fee, feature an in-house maintenance/handyman crew, boast a 90%+ success rate in removing unfair negative guest reviews, and our entire customer success team is composed of **former Airbnb Customer Service Representatives and Ambassadors.** We are looking for a highly strategic Social Media Manager to build our digital brand footprint from scratch on **Instagram, Facebook, and X (Twitter)**, with a clear performance goal of reaching **500 high-quality, targeted followers on each platform within 45 days.** To hit this aggressive timeline, we will use a **hybrid approach**: high-value organic content creation combined with a dedicated daily Meta ad spend budget ($5–$15/day) running targeted Profile Visit campaigns. --- ### Key Responsibilities * **Profile Setup & SEO Optimization (Days 1-5):** Build out cohesive profiles on Instagram, Facebook, and X. Craft high-converting, searchable bios that emphasize Cire Homes’ unique selling propositions (15% fee, former Airbnb ambassadors, review removal specialists). * **B2B Content Curation & Positioning:** Batch-create and schedule 3–5 pieces of high-quality content per week per platform. Focus content on educating real estate investors and property hosts on how Cire Homes maximizes their passive income while protecting their assets. * **Short-Form Video Mastery:** Script, edit, and optimize short-form vertical videos (Reels) using high-aesthetic visual transitions (such as before-and-after property turnovers or dynamic pricing walk-throughs like PriceLabs/Wheelhouse) and trending audio. * **Targeted Meta Ad Management:** Deploy and monitor budget-conscious Meta "Profile Visit" ad campaigns using our highest-performing organic content to accelerate real, local follower growth. * **Proactive Local Engagement:** Execute daily organic community networking—actively leaving thoughtful, authoritative comments on the pages of local real estate investors, Atlanta-specific business networks, and regional property development hubs. * **X (Twitter) Growth ("RETwit"):** Write data-backed threads detailing rental revenue management, hospitality data, and property protection strategies to siphoning followers from larger real estate investing communities. ### Milestones & Deliverables This contract is structured entirely around performance and clear timeline milestones: * **Milestone 1 (Day 5): Launch Phase.** All 3 accounts fully built, optimized, linked, and a baseline "Grid Fill" of 6–9 high-value posts published to establish immediate professional credibility. * **Milestone 2 (Day 20): Traction Phase.** Reach 150+ highly targeted, authentic followers on each platform through a blend of organic reels and optimized ad placements. * **Milestone 3 (Day 45): Target Phase.** Successfully scale to 500+ genuine followers on Instagram, Facebook, and X with strong engagement metrics and zero bot activity. ### Job Requirements & Qualifications * **Niche Real Estate Experience:** A proven track record of growing social media accounts specifically in **Real Estate Investing, Short-Term Rentals, Hospitality, or Property Management.** (Portfolio or case studies required). * **Meta Ads Proficiency:** Practical experience with Meta Ads Manager, defining targeted real estate demographics, and achieving a highly efficient Cost Per Follower (CPF). * **Familiarity with STR Systems:** A basic understanding of the short-term rental ecosystem, including tools like Airbnb, VRBO, or dynamic pricing software (Wheelhouse/PriceLabs), to ensure content copy sounds highly authoritative. * **Strict Anti-Bot Policy:** Absolute compliance with platform terms of service. We monitor backend analytics closely—no click farms, bot software, or aggressive follow-for-follow loops. ## How to Apply To be considered for this role with Cire Homes, please begin your proposal with the word **"AMBASSADOR"** and answer the following questions: 1. Based on our unique selling points (15% management fee, staff of former Airbnb employees, and proprietary review-removal success), what angle would you pitch first in a short-form Instagram Reel to catch an property owner's attention? 2. What is your strategy for target market positioning on X (Twitter) to attract real estate investors rather than vacationers? 3. What is a realistic Cost Per Follower (CPF) target we should set for our Meta ad tests? *Please attach 1–2 examples of short-form videos or aesthetic grids you have curated for clients in the real estate or property management sector.*