Social Media Growth & Patient Acquisition Strategist for ADHD & Mental Health Practice

# Social Media Growth & Patient Acquisition Strategist for ADHD & Mental Health Practice ## Overview I am a Psychiatric Mental Health Nurse Practitioner (PMHNP) specializing in ADHD, anxiety, depression, and other mental health conditions in adolescents and adults. I am looking for a highly skilled growth marketer to help scale my private practice through Instagram/FB, TikTok and YouTube and targeted TV advertising. **I am NOT looking for:** * Canva designers * Virtual assistants * Content schedulers * Generic social media managers * People who simply repost trends * Anyone focused primarily on aesthetics rather than business growth I am looking for someone who understands how to use social media and paid advertising to generate real patient inquiries, booked evaluations, and long-term brand authority. This role is focused on measurable business growth and patient acquisition. --- ## About My Practice I evaluate and treat: * ADHD in adolescents and adults * Anxiety disorders * Depression * Mood disorders * Other common psychiatric conditions A major focus of the practice is ADHD evaluation, diagnosis, treatment, and supporting patients who may qualify for school accommodations when clinically appropriate. --- ## Primary Goals I want to: * Increase new patient appointments * Generate qualified ADHD evaluation inquiries * Build authority as a recognized ADHD and mental health expert * Grow an engaged Instagram audience * Grow an engaged TikTok audience * Develop a predictable patient acquisition system * Build a strong local and regional brand --- ## Strategic Areas of Focus ### Parents of School-Aged Children Particularly leading into the school year. Examples: * ADHD evaluations before school starts * Academic performance concerns * Executive functioning difficulties * School-related anxiety * Attention and focus concerns * Parent education content * Mental health evaluations * Information regarding accommodations such as 504 Plans and IEPs when clinically appropriate --- ### Adults With ADHD Examples: * Undiagnosed ADHD * Executive dysfunction * Time blindness * Chronic procrastination * Workplace performance issues * Productivity struggles * Burnout * Organization and focus difficulties --- ### Women With ADHD Examples: * Late diagnosis * ADHD masking * Anxiety versus ADHD * High-achieving professionals with ADHD * Emotional regulation challenges * Overwhelm and mental load --- ## Scope of Work I am looking for someone who can develop and execute a comprehensive growth strategy, including: ### Organic Growth * Instagram growth strategy * TikTok growth strategy * Content planning * Content optimization * Audience building * Community engagement * Authority positioning ### Paid Advertising * Meta Ads * Instagram Ads * Retargeting campaigns * Lead generation campaigns * Conversion tracking * Funnel optimization ### Lead Generation * Landing page recommendations * Appointment booking funnels * Lead nurturing strategy * Conversion optimization * Audience segmentation ### Analytics * Performance reporting * ROI tracking * Cost per lead analysis * Cost per booked appointment analysis * Funnel analysis --- ## Required Experience You must have demonstrated experience with one or more of the following: * Mental health practices * Psychiatry practices * Therapy practices * Medical practices * Healthcare providers * ADHD clinics * Healthcare lead generation Please provide examples and measurable results. --- ## What Success Looks Like Success is NOT: * Pretty graphics * Random content posting * Vanity metrics * Hashtag strategies * Generic engagement tactics Success IS: * Qualified patient inquiries * Scheduled consultations * New patient evaluations * Lower patient acquisition costs * Consistent audience growth * Increased engagement from real users * Increased revenue attributable to marketing efforts --- ## Non-Negotiable Requirements I am building a legitimate healthcare brand and medical practice. All growth must be ethical, authentic, and compliant with platform policies. The following are strictly prohibited: * Purchasing followers * Purchasing likes * Purchasing comments * Purchasing views * Purchasing shares * Engagement pods * Bot traffic * Click farms * Fake engagement services * Artificial account growth * Fake reviews * Fake testimonials * Any tactic that violates Instagram, TikTok, Meta, or Google policies I am only interested in genuine audience growth and real patient acquisition. If your strategy involves buying followers, inflating metrics, outsourcing engagement to fake accounts, or any form of artificial growth, please do not apply. --- ## How Performance Will Be Measured Key performance indicators include: * Qualified patient inquiries * Scheduled consultations * New patient evaluations * Cost per lead * Cost per booked appointment * Organic follower growth * Engagement rate * Reach within the target audience * Website conversion rates * Revenue generated from marketing efforts Follower count alone is not a KPI. --- ## Application Questions Please answer all of the following: ### 1. Tell me about a healthcare, psychiatry, therapy, or ADHD-related account you have grown. ### 2. What would your first 30 days look like? ### 3. What specific campaigns would you launch between now and the start of the school year? ### 4. How would you convert followers into booked patient appointments? ### 5. What KPIs would you track? ### 6. How would you spend the first $1,000 of advertising budget? Please provide specific details. ### 7. How do you grow healthcare accounts without buying followers, engagement, views, or traffic? ### 8. What tools do you use to identify fake followers and bot activity? ### 9. How do you verify that audience growth is genuine? ### 10. Please provide screenshots, dashboards, case studies, or examples demonstrating actual lead generation results, appointment generation, patient acquisition, or measurable business growth. --- ## Important Applications focused primarily on: * Canva * Graphic design * Social media scheduling * Generic content posting * Hashtag strategies * Artificial growth tactics will not be considered. I am looking for a strategic growth partner who understands healthcare marketing, patient acquisition, conversion funnels, paid advertising, analytics, and measurable business growth.