Social Media Management

Here is a high-converting, professional job description optimized to attract top-tier social media and content marketing talent on Upwork for your watch company. Job Title: Social Media Manager & Content Creator for Luxury/Lifestyle Watch Brand (Instagram & TikTok) Job Description: We are an ambitious, premium watch brand looking for a creative, results-driven Social Media Manager & Content Strategist to take our organic presence to the next level. Watches are all about craftsmanship, lifestyle, details, and aspiration. We need someone who deeply understands how to translate high-end product aesthetics into thumb-stopping short-form video content (Reels & TikToks) and a cohesive, premium grid layout. What You’ll Be Doing: Content Strategy & Execution: Plan and execute a monthly content calendar across Instagram, TikTok, and Pinterest. Short-Form Video Creation: Produce engaging, high-retention short-form videos (TikToks, IG Reels, YouTube Shorts) highlighting product close-ups, styling/outfit pairing, lifestyle elements, and brand storytelling. Community Management: Actively engage with our audience, respond to comments and DMs in a tone that reflects a luxury/lifestyle brand, and foster a loyal community of watch enthusiasts. Growth & Analytics: Track performance metrics weekly/monthly, identify trending audio/formats early, and optimize our strategy to scale organic reach and engagement. Brand Consistency: Ensure all visual assets, captions, and messaging maintain an elevated, consistent brand identity. What We’re Looking For: Proven experience managing social media accounts for lifestyle, e-commerce, or fashion/accessory brands (portfolio or profile links required). Exceptional eye for visual aesthetics—you know what a high-end feed and luxury product look like. Mastery of CapCut, Adobe Premiere, or similar editing tools for fast-paced, engaging short-form video. Up-to-date knowledge of current algorithm trends, audio strategies, and growth hacks on Instagram and TikTok. Self-starter mentality with strong organizational and communication skills.