Social Media Manager & Content Creator Needed for RYO Tobacco Brand

**Description:** Funnels is looking for a Social Media Manager & Content Creator to help manage and grow our Instagram presence. (IG: @funnelsoriginal) We are a tobacco manufacturing company that sells RYO tobacco products to wholesalers, distributors, retailers, and consumers through our retail website. Our goal is to use Instagram to increase brand awareness, educate buyers about our products, support our retail website, and create a more professional and consistent online presence. We are looking for someone who can create content, manage the Instagram page, and help us develop a strategy that fits our brand and industry. **Responsibilities:** * Create Instagram reels, posts, stories, graphics, and captions * Develop a monthly content calendar and posting strategy * Create content that builds brand awareness and drives traffic to our website * Help position our brand professionally for wholesalers, distributors, retailers, and consumers * Create educational and promotional content around our RYO tobacco products * Write captions with clear calls to action * Research content ideas, trends, and competitors in the tobacco, smoke shop, wholesale, and retail space * Keep the Instagram page consistent, professional, and on-brand * Track basic analytics and suggest improvements * Help create content that supports product awareness, website visits, and customer trust **Our goals:** * Increase brand awareness for Funnels * Drive more traffic to our retail website * Build trust with wholesalers, distributors, retailers, and consumers * Create a stronger and more consistent Instagram presence * Educate people about our products in a professional way * Make our brand stand out in the tobacco and smoke shop industry **Ideal candidate:** * Has experience managing Instagram accounts * Can create professional, eye-catching content * Understands brand awareness and website traffic goals * Can create reels, graphics, captions, stories, and content ideas * Is familiar with regulated industries or willing to follow brand/compliance guidelines * Understands how to create content for both B2B and consumer audiences * Is comfortable using Canva, CapCut, Adobe, or similar tools * Can work independently and bring creative ideas to the table * Bonus if you have experience with tobacco, smoke shops, wholesale products, retail brands, Shopify, GoHighLevel, or ecommerce **Important:** Because we are in the tobacco industry, content must be professional, responsible, and compliant with applicable platform rules and advertising restrictions. We are looking for someone who understands that this type of content needs to be handled carefully. **Please include:** * Examples of Instagram accounts you have managed * Examples of content you have created * Any experience with tobacco, smoke shops, ecommerce, wholesale, retail, or regulated products * Any results you have helped achieve, such as engagement growth, website clicks, brand awareness, or sales support * The tools you use for content creation and scheduling * Your availability * Your rate * A few ideas for how you would help our brand grow on Instagram We are looking for someone reliable, creative, organized, and easy to communicate with. This could turn into ongoing work if it is a good fit.