Social Media Manager, Instagram & Facebook Growth for a Fashion Personal Brand

I'm building a fashion-focused personal brand centered around style, confidence, everyday fashion inspiration and most importantly talks. My goal isn't just to post outfits but topic around it. It's to build a recognizable brand with a loyal community that trusts my taste, engages with my content, and follows my journey. I'm looking for someone who can take ownership of growing my Instagram and Facebook presence through strategic content, community building, and consistent execution. I care about building a real audience that genuinely connects with the brand—not chasing empty viral moments or inflated follower counts. What you'll actually do - Own the Instagram and Facebook content strategy, with a strong focus on Reels and short-form content. - Turn one photoshoot, styling session, fashion event, or outfit into multiple pieces of engaging content. - Build and manage a content calendar that keeps the brand consistently visible. - Write captions that spark conversations, saves, and, sharesnot just likes. - Design eye-catching covers and thumbnails that increase click-through rates. - Identify trends worth adapting while maintaining a unique brand identity. - Engage with the audience through comments, DMs, collaborations, and community interaction. - Coordinate content around product launches, fashion events, collaborations, campaigns, and seasonal trends. - Monitor analytics, identify what's driving growth, and continuously improve the content strategy. - Deliver monthly reports covering follower growth, reach, engagement, top-performing content, lessons learned, and next steps. What I'm looking for (and how I weight it) Must have (heavily weighted): - Proven experience growing Instagram and Facebook accounts with measurable follower and engagement growth. - Strong understanding of short-form video strategy, especially Instagram and Facebook Reels. - Experience growing personal brands, influencers, creators, or lifestyle accounts, not just business pages. - Ability to think strategically instead of simply posting content. - Excellent storytelling and content planning skills. Nice to have (won't filter you out if missing): - Experience working with fashion, beauty, lifestyle, luxury, or creator brands. - Basic knowledge of photography direction, styling, or visual branding. - Experience managing influencer collaborations and brand partnerships. - Familiarity with Meta Ads and boosted posts (organic growth remains the priority). - Understanding of fashion trends, seasonal campaigns, and social media culture. I don't care whether you've used a particular scheduling tool or worked with a fashion creator before. I care whether you've consistently grown real audiences, understand how to build a memorable personal brand, and can show proof of your results. To apply, answer these directly, skip the template pitch I read every application. Generic proposals with service lists, buzzwords, and copied introductions go straight into the no pile. Answer these four questions: 1. Send two Instagram or Facebook accounts you've personally helped grow. Include links, follower numbers before and after, engagement improvements, and the timeframe. 2. If you were building a fashion personal brand from where it is today, what would your short-form content strategy look like? Keep it practical. 3. Review my Instagram and Facebook pages before applying. Tell me three specific changes you'd make in the first 30 days and why. 4. Tell me your hourly or monthly rate, your weekly availability, and how many hours you can overlap with US business hours. Concise, thoughtful applications stand out. I'm looking for someone who wants to build a long-term brand, not just manage another social media account.