Social Media Manager Needed to Grow “Missi the Eagle” Into a Viral Wildlife Brand

We are looking for an experienced social media manager and growth strategist to help build one of the most inspiring wildlife stories on the internet. Missi is a 2-year-old juvenile bald eagle that was struck by a car and suffered two broken wings. Through rehabilitation and training, she is flying again and is on an incredible journey to become an educational ambassador. Over the next three years, we’ll document her transformation from a juvenile bald eagle into the iconic adult bald eagle with a white head and tail. Our goal is to: • Build a large, engaged audience • Educate the public about bald eagles and wildlife rescue • Generate donations and sponsorships to support Tampa Bay Raptor Rescue and the care of birds of prey • Create one of the leading wildlife conservation social media brands in the country. Before Applying: Please visit our Instagram page: Instagram: @MissiTheEagle https://www.instagram.com/missytheeagle Review our page and come prepared with ideas on: • How you would grow the account • How you would create viral content • How you would increase engagement • How you would help us turn followers into donors and supporters. Responsibilities: • Develop and execute an overall social media strategy • Grow followers organically and ethically • Create a content calendar • Edit and post Reels, TikToks, and Shorts • Repurpose content across platforms • Write captions and storytelling posts • Engage with followers and respond to comments • Monitor analytics and provide monthly reports • Build and manage email marketing campaigns • Assist with sponsorship and fundraising campaigns • Coordinate livestream content and special events • Help establish Missi as a nationally recognized wildlife brand Requirements: • Proven experience growing social media accounts from the ground up
• Experience with Reels, TikTok, and short-form video
• Strong storytelling and copywriting skills
• Experience with nonprofits, wildlife, outdoor brands, or fundraising is a plus
• Experience with social media advertising is a plus
• Strong understanding of analytics and audience growth Bonus Experience: • Wildlife or conservation experience
• Fundraising experience
• Graphic design
• Video editing
• Livestream production
• Building influencer brands To Apply: Please provide: 1. Your portfolio and social media accounts you have managed. 2. Examples of accounts you have grown. 3. Your strategy for growing Missi’s audience to 100,000+ followers. 4. Your estimated timeline to achieve growth milestones. 5. Your monthly rate and availability. 6. A short video introducing yourself and why this project excites you. Success Metrics: • 10,000 followers in the first 90 days
• 50,000 followers within the first year
• Significant engagement and community growth
• Increased donations and sponsorship revenue
• Development of a highly engaged “Flight Crew” supporter community We are looking for someone who doesn’t just manage social media, we are looking for someone who wants to help tell the story of an incredible eagle and make a meaningful impact on wildlife conservation. If you love storytelling, wildlife, and building brands that inspire people, we’d love to hear from you.