Social Media Manager New Brand

Social Media Platform Launch & Ongoing Management Job Title: Social Media Manager — Full Launch & Ongoing Management for Wellness/Hydration Brand (H2Drate) Job Category: Social Media Marketing Project Type: Ongoing, long-term Overview H2Drate is looking for an experienced Social Media Manager to own our social presence from the ground up — from initial platform setup through ongoing daily management. You'll be fully responsible for strategy, content, posting, community engagement, ad spend recommendations, and performance reporting. This is a hands-on, ownership role, not a "post and forget" gig — we want someone who treats our channels like their own brand. Scope of Work Phase 1 — Platform Launch & Setup • Audit and set up/optimize brand profiles across relevant platforms (Instagram, TikTok, Facebook, Pinterest, and/or others as agreed) • Develop brand voice, visual style guide, and content pillars in line with H2Drate's identity • Build out initial content calendar and posting cadence • Set up analytics/tracking (native platform insights plus any third-party tools) • Recommend an initial advertising budget and channel mix for paid social (to be approved by H2Drate before spend begins) Phase 2 — Ongoing Management • Full content creation: graphics, short-form video, copywriting, and any other assets needed (own or coordinate with a designer/videographer if applicable) • Own and maintain the content calendar end-to-end • Daily posting, community management, and timely response to comments/DMs • Plan, launch, and manage paid social advertising campaigns within the approved budget • Continuously test and optimize content and ad performance (A/B testing, audience targeting, creative iteration) • Track KPIs: follower growth, engagement rate, reach/impressions, click-through rate, conversion/ROAS on paid spend, and any other metrics we agree on Reporting & Meetings • Weekly check-in call to review performance reporting, metrics, and upcoming content • Monthly brand planning & strategy meeting to align on goals, campaigns, and budget for the following month • Written performance report provided ahead of each weekly check-in Requirements • Proven experience launching and managing social media accounts for a brand (consumer products/wellness/CPG experience a plus) • Strong content creation skills (graphic design and/or short-form video editing) • Experience running and optimizing paid social ad campaigns with a defined budget • Comfortable owning strategy and reporting independently — this is not a role where we hand you a content calendar to execute • Excellent written communication in English • Available for a recurring weekly call and a monthly strategy meeting To Apply Please include: 1. Links to social accounts you've managed (before/after growth if available) 2. Examples of content you personally created (not just curated) 3. A brief note on how you'd approach the first 30 days of a brand-new account launch 4. Your recommended starting monthly ad budget range for a new consumer wellness brand and why