Social Media Manager & Video Editor (Meta Ads Expert)

We're looking for a **high-level Social Media Manager & Video Editor** who can own our social media presence while creating high-converting video content for paid advertising. This is **not** an entry-level role. We're looking for someone who understands how to create content that generates leads and sales—not just likes and views. ## Responsibilities * Plan and manage content across Facebook, Instagram, TikTok, and YouTube. * Edit engaging short-form videos (Reels, TikToks, Shorts, UGC, ad creatives). * Create compelling video ads with strong hooks, captions, motion graphics, and CTAs. * Launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns. * Test new creatives, audiences, and ad copy to improve performance. * Monitor campaign metrics (CTR, CPC, CPL, ROAS) and continuously optimize results. * Stay ahead of social media trends and recommend new content ideas. * Coordinate content calendars and ensure consistent posting. * Repurpose long-form content into multiple short-form assets. ## Requirements * **3+ years** managing social media accounts professionally. * **Expert-level video editing** using Premiere Pro, CapCut, Final Cut, or DaVinci Resolve. * Proven experience managing **Meta Ads** with measurable results. * Strong understanding of direct-response marketing and creative testing. * Experience creating viral-style short-form content. * Excellent copywriting for captions, hooks, and ad creatives. * Ability to work independently and meet deadlines. * Portfolio demonstrating both organic content and paid ad creatives. ## Nice to Have * Graphic design experience (Photoshop, Canva, Illustrator). * Experience with service-based businesses or home service companies. * Basic motion graphics and animation skills. ## What We're Looking For You should be someone who: * Thinks like a marketer, not just an editor. * Knows how to stop the scroll within the first 3 seconds. * Understands customer psychology and conversions. * Is proactive, creative, and constantly bringing new ideas. * Can turn simple footage into ads that generate leads.