Social Media Manager for Boutique Hotel in Catskills NY (Instagram, Facebook, TikTok + Meta Ads)

Category: Social Media Marketing · Type: Ongoing monthly retainer · Hours: ~10–15 hrs/month to start About us Haüs Windham is an 11-unit luxury boutique hotel resort in the Northern Catskills (Windham, NY), 3 minutes from Windham Mountain ski resort. Think glass mirror cabins in the forest, saunas, steam showers, in-suite jacuzzis, and a design-forward alpine aesthetic. Our guests are NYC-area couples and groups booking weekend escapes, leaf-season trips, and ski getaways. hauswindham.com What you'll do Own posting to our Instagram, Facebook, and TikTok pages (3–5 posts/week across platforms), including Stories and Reels Work from the assets we hand you, but also editing photos and reels so they are post ready. We provide a large professional photo/video library (400+ edited photos, 24 finished reels, 50+ B-roll clips). Create and test TikTok-native cuts from our B-roll (trending audio, hooks, text overlays) Manage and optimize a Meta (Facebook/Instagram) ad campaign with a modest monthly budget — we have a past Advantage+ campaign that performed very well and can be used as a starting point Engage: respond to comments/DMs with our response templates, and route booking questions to us Send a simple monthly report: follower growth, reach, engagement, ad spend, ROAS, link clicks to our booking site What success looks like More direct bookings and a growing, engaged audience — especially for midweek stays and the upcoming ski season (Nov–Mar). We track link-in-bio clicks and promo-code redemptions. Requirements Proven experience running social for hospitality, travel, or short-term rentals (share links to accounts you've managed and results) Hands-on with Meta Business Suite AND Meta Ads Manager (targeting, budgets, creative testing) Strong short-form video editing (CapCut or similar) and an eye for a luxury/boutique aesthetic Excellent written English — captions in a warm, editorial brand voice (no generic AI spam) Reliable weekly cadence; responsive within 24 hours on business days Nice to have Ski-town / Catskills / Hudson Valley market familiarity Experience growing a TikTok account from a small base Basic Canva skills (we have a brand kit and templates set up) Details Monthly retainer (propose your rate for ~10–15 hrs/month); How to apply Start your proposal with the word ALPINE so we know you read this. Then include: PROVIDE A FIXED MONTHLY PRICE FOR THE CONTRACT IN YOUR PROPOSAL Links to 2–3 social accounts you've managed (ideally hospitality/travel) Your experience level with Meta Ads (budgets you've managed, typical ROAS)