Social Media Manager for Indie Musicians

Social Media Manager for Emerging Indie Folk Artist Duo About the Artists Addie & Berkley are an emerging indie folk singer-songwriter duo building their audience through authentic storytelling, original music, live performances, and meaningful connection with fans. We are looking for a creative, organized social media manager who can help grow their online presence, increase engagement, and build momentum around upcoming music releases. This is an opportunity to work closely with a young artist team and help shape the digital strategy of a developing music brand. Responsibilities Content Strategy Create a monthly social media content calendar Develop strategies for Instagram, TikTok, YouTube Shorts, and other relevant platforms Identify opportunities to increase reach and engagement Help build campaigns around new music releases, performances, and milestones Content Creation & Management Edit short-form videos/Reels/TikToks from existing footage Create engaging captions that match the artists' voice Schedule and publish content consistently Repurpose content across platforms Maintain a cohesive visual brand Community Growth Monitor comments and direct messages Engage with fans and related artists/accounts Identify collaboration opportunities Research trends that fit the artists' style without losing authenticity Analytics Track growth metrics Provide monthly insights and recommendations Identify what content performs best and adjust strategy accordingly Ideal Candidate: Experienced managing social media for musicians, artists, creators, or lifestyle brands Skilled at Instagram Reels and TikTok strategy Comfortable editing short-form video Creative but data-driven Familiar with indie music culture and artist development Able to work independently and bring ideas proactively Bonus: Experience with music releases, Spotify growth, playlist strategy, or touring Experience working with young artists Knowledge of indie folk, Americana, or singer-songwriter audiences Scope We are open to starting with a trial period and expanding the role for the right person. To Apply please include: Examples of social media accounts you have managed Examples of successful content campaigns Your experience with musicians/artists Your approach to growing an emerging artist brand Your hourly rate and availability