Social Media Manager for Instagram, Tik Tok, Youtube for Meaningful Events Business [NO AGENCIES]

I’m looking for a Social Media Manager for a fast-growing social events company focused on meaningful events, real connection and IRL community. The main focus will be Instagram, with some support across TikTok and YouTube too. The work will include planning and managing a content calendar, scheduling posts, writing strong captions, creating simple graphics, making or editing Reels, managing posts, improving content presentation and helping turn event footage, photos and ideas into consistent social media output. You will be given footage, photos, brand direction, reference posts and examples of the style we are aiming for. You’ll need to help organise this into clear weekly content, including Reels, carousels, static posts, Stories and announcements. The goal is to make the brand look active, polished, human and socially appealing, while helping increase awareness, engagement, followers and event ticket sales. SKILLS REQUIRED: You must have strong experience managing Instagram, TikTok and YouTube professionally, including content calendars, scheduling, captions, Reels, Stories, graphics and basic social reporting. You should be confident creating simple but good-looking posts and Reels using tools like Canva, CapCut or similar. You need strong marketing copywriting skills, especially for hooks, captions, event announcements, CTAs and posts that make people want to attend. You should understand social media marketing, not just posting. This means having a good eye for what makes content engaging, choosing strong visuals, understanding pacing, hooks, social proof, audience psychology, brand consistency and what makes people stop scrolling. Experience with events, community brands, wellness, lifestyle, hospitality, creators, personal development or IRL social brands would be especially useful. You should be a professional freelancer with clients and a proven track record, able to take on multiple hours per week with varying workloads. COMMUNICATION: You must have native-level fluent English and be able to write natural, high-quality social copy. You need to be available during UK/GMT working hours for feedback, updates and revisions. We will use WhatsApp for quick day-to-day communication and Zoom for regular feedback calls where needed. You should be comfortable taking direct feedback, working from references and adapting content to match a specific brand style. HOW I WORK: I will provide footage, photos, reference posts, brand direction and content ideas. The first stage will involve getting the style, tone and workflow right. Over time, I’m looking for someone who can help keep the social media organised, scheduled and consistent without needing everything explained from scratch each time. I want someone who can work quickly from a brief, suggest useful improvements and help make the account look sharper and more active. You will also be working with other team members and freelancers. HOW TO APPLY: Please apply by sending a portfolio, but also include examples of social media accounts, URLs of Reels, graphics, captions or content calendars you have worked on. If you have experience with events, in-person/offline events, community brands, wellness, lifestyle, hospitality, personal development or social events, please include those examples especially. Business IG: https://www.instagram.com/unseen_social Founder’s website: https://www.ben-jay.co.uk/ IMPORTANT: Please do not message me directly via Instagram or my website, as this will not speed up the process. Please apply via Upwork and I’ll be in touch if I think you’re suitable for the role. Looking forward!