Social Media Marketing & Content Distribution Coordinator for Fashion Brand

About Wilomina Wilomina is a growing lifestyle and performance apparel brand built around the balance of strength and softness. We create elevated activewear, streetwear, and everyday essentials focused on confidence, self-expression, comfort, and personal growth. Our brand has already produced campaign content in the United States and Italy, and we are building a small remote team to support upcoming collections and long-term international growth. Role Overview We are seeking a part-time Social Media Marketing and Content Distribution Coordinator to help organize, distribute, and optimize Wilomina’s content across Instagram and TikTok. The founder and creative team will provide the main photography, campaign footage, edited videos, product information, and creative direction. This role is primarily responsible for transforming those assets into a consistent, strategic rollout that increases brand awareness, engagement, community growth, and product interest. This position combines social media strategy with hands-on execution. We need someone who can understand Wilomina’s premium identity while also recognizing relevant trends, audience behavior, and growth opportunities. A major priority for this role will be helping execute the first official reveal of the Wilomina Athletica activewear set, using campaign content shot in Rome, Italy. This will be an important brand moment and should be treated as a coordinated international launch rather than a standard social media post. Working Arrangement This will begin as a part-time freelance position at approximately five hours per week, with the possibility of additional hours during major collection launches. The first phase will focus on planning and distributing two key campaigns: * the first major reveal of the Wilomina Athletica activewear set, featuring campaign content shot in Rome, Italy. * the upcoming Wilomina fall collection; Responsibilities * Build and maintain weekly and monthly social media calendars * Organize finished photos and videos into strategic campaign rollouts * Schedule and publish approved content on Instagram and TikTok * Write and refine captions, hooks, calls to action, hashtags, and post copy * Recommend posting times, frequency, formats, and platform-specific strategies * Identify relevant trends, sounds, content formats, and cultural opportunities * Help coordinate product teasers, launch announcements, campaign drops, and post-launch content * Monitor comments, messages, mentions, and community engagement * Assist with influencer, model, UGC creator, and collaboration research * Conduct basic audience and competitor research * Track content performance, including reach, engagement, saves, shares, profile visits, follower growth, and website activity * Provide concise weekly performance updates and recommendations * Maintain Wilomina’s tone, visual direction, messaging, and premium brand identity * Coordinate remotely with the founder and other members of the Wilomina team What This Role Is Not This is not primarily a photography, videography, or advanced video-editing position. Wilomina will provide the core campaign content and creative materials. The main focus of this role is: * social media strategy; * content distribution; * scheduling; * campaign management; * audience engagement; * optimization; * analytics; * consistency. Basic editing or design ability is helpful, but it is not the primary responsibility. Ideal Candidate * Experience managing Instagram and TikTok for a brand, business, or creator * Strong understanding of fashion, streetwear, activewear, lifestyle, or premium consumer brands * Experience organizing product-launch campaigns or social media rollouts * Strong caption writing and brand-copy skills * Able to use trends without making a premium brand feel generic * Familiarity with social media scheduling and analytics tools * Strong organizational and communication skills * Comfortable working independently within established creative direction * Reliable with deadlines and posting schedules * Interested in helping grow an emerging brand over time * Available during Pacific Time business hours * Based in the United States, with Pacific or Mountain Time preferred Working Arrangement This will begin as a part-time freelance position at approximately five hours per week, with the possibility of additional hours during collection launches. The first phase will focus on organizing and distributing Wilomina’s upcoming fall collection campaign. Continued work may be available for future collections if the collaboration is successful. The expected rate is approximately $20–$25 per hour, depending on experience and portfolio quality. Please Include in Your Proposal 1. Examples of fashion, lifestyle, apparel, beauty, fitness, or product-based accounts you have managed 2. A clear explanation of your responsibilities for those accounts 3. Any measurable results you helped achieve 4. A brief explanation of how you would organize a two-week fashion-product rollout using finished photos and videos 5. Your weekly availability and current time zone 6. Your hourly rate 7. The tools you use for content scheduling, planning, analytics, and reporting Please begin your proposal with the word “Softness” so we know you reviewed the complete job description.