Social Media Marketing and Meta/ Tik tok ADS for Peptide Brand

Social Media & Paid Ads Manager SOP Objective Grow the brand by consistently publishing engaging content, scaling profitable Meta and TikTok advertising campaigns, and maintaining compliance with platform advertising policies. DAILY RESPONSIBILITIES Content Creation (6+ Posts Per Day) Publish a minimum of 6 pieces of content every day across all platforms. Daily Content Mix □ 2 Educational videos □ 2 AI-generated UGC videos □ 1 Lifestyle/Brand Awareness video □ 1 Product showcase or website feature Additional content encouraged: Trending audio Behind-the-scenes Customer testimonials (compliant) Packaging videos FAQ videos Founder content Office/lab aesthetic Platform Posting Post to: □ TikTok □ Instagram Reels □ Facebook Reels □ Instagram Stories □ Facebook Stories Repurpose content across all platforms whenever appropriate. AI UGC Production Generate at least: □ 2 new AI UGC videos daily Rotate: Female fitness creator Male fitness creator Lifestyle creator Office/professional creator Wellness creator Never repeat the exact same hook or script. Creative Testing Every day create at least: □ 3 new video concepts □ 3 new hooks □ 3 new CTAs □ 2 new thumbnails □ 2 new captions META ADS MANAGEMENT Review campaigns every morning. Checklist: □ Check spend □ Check CPM □ Check CTR □ Check CPC □ Check CPA □ Check ROAS □ Check frequency □ Check conversion rate □ Identify winning ads □ Pause losing ads □ Scale profitable campaigns □ Duplicate winning creatives □ Launch at least 1 new creative test daily Monitor: Advantage+ Interest targeting Retargeting Lookalike audiences Broad audiences TIKTOK ADS MANAGEMENT Daily Review □ Review all campaigns □ Monitor CTR □ Monitor CPC □ Monitor CPM □ Monitor watch time □ Monitor thumb stop rate □ Review engagement □ Kill poor-performing creatives □ Launch new creative tests □ Refresh creatives showing fatigue WEBSITE REVIEW Daily □ Test homepage □ Test checkout □ Test mobile experience □ Test desktop experience □ Check all product pages □ Verify product images □ Verify product descriptions □ Check page speed □ Check broken links CONTENT RESEARCH Spend at least 30 minutes daily researching: □ TikTok trends □ Instagram trends □ Viral fitness videos □ Viral wellness creators □ Competitor ads □ Competitor websites □ Trending hooks Save the top-performing ideas. COMMUNITY MANAGEMENT Morning □ Respond to comments □ Respond to DMs □ Hide spam □ Remove offensive comments □ Like positive comments Afternoon □ Respond again Evening □ Final inbox review COMPLIANCE REVIEW Before every upload verify: □ No medical claims □ No treatment claims □ No disease claims □ No weight-loss claims □ No muscle-growth claims □ No before-and-after comparisons □ No unrealistic promises □ No prohibited terminology □ Landing page matches ad messaging SEO & HASHTAGS Every day: □ Write optimized captions □ Add relevant hashtags □ Add searchable keywords □ Include strong CTA □ Use branded hashtags ANALYTICS Track daily: Followers gained Reach Impressions Views Engagement rate Link clicks Website visitors Add-to-cart events Purchases Revenue ROAS WEEKLY TASKS □ Produce at least 25 new AI UGC videos □ Test 10+ new ad creatives □ Test 10+ new hooks □ Launch new audiences □ Review top-performing content □ Review competitor ads □ Create content calendar □ Organize creative library □ Archive underperforming ads □ Present weekly performance report MONTHLY TASKS □ Full account audit □ Creative performance review □ Scaling strategy review □ Website conversion review □ Competitor analysis □ SEO review □ Update content strategy □ Refresh branding assets □ Build next month's content calendar KPI TARGETS Content Minimum 6 posts per day Minimum 180 posts per month Advertising New creative tested daily Winning creatives scaled weekly No creative fatigue longer than 7–10 days Community Respond to all messages within 24 hours Growth Increase followers monthly Increase engagement monthly Improve ROAS month over month Increase website traffic month over month END OF DAY REPORT Submit a report including: Number of posts published New AI UGC videos created Ads launched Ads paused Winning creatives Ad spend ROAS Website sales Top-performing content Tasks completed Issues encountered Priorities for tomorrow