Social Media Marketing

We are a conservative health insurance brokerage helping higher-income earners compare and enroll in private health insurance plans (PPO networks, plan quality, and better overall value versus marketplace plans). We need an experienced social media manager who can attract and engage higher-income prospects and generate qualified leads. Responsibilities Create and manage Facebook-focused social media content designed to attract higher-income adults Run Facebook lead-generation campaigns (or coordinate closely with lead-generation setup) Develop compelling ad creative and copy that drives prospects to a landing page/form Engage with commenters/inbox messages in a way that moves people toward requesting plan options Retarget website/form visitors to improve lead volume Track performance and report weekly (leads, cost per lead, conversion rate, key insights) Target Audience Higher-income earners (ad-targeting strategy required) Adults actively shopping for health insurance alternatives Focus on trust-building and education (not spam) Required Experience Proven Facebook lead-gen experience (not only organic posting) Experience in regulated industries or healthcare-adjacent marketing Strong understanding of targeting strategies for higher-income audiences Ability to create a lead funnel: landing page/form + conversion optimization (or coordinate with our web developer) Familiarity with Meta policy/compliance best practices for health/insurance marketing What Success Looks Like (first 30–45 days) Consistent flow of leads (qualified inquiries) Measurable improvements in CPL and conversion rate Clear reporting with learnings and next-step optimizations Budget Monthly budget: under $400/month (please specify whether your fee is separate from ad spend, and how you structure it). To Apply Please include: Relevant samples of Facebook lead-gen work (insurance/healthcare examples preferred) Your approach to attracting higher-income earners (targeting + creative strategy) Expected metrics: what CPL/leads you typically see at small budgets Your plan for the first 14–30 days