Social Media & Personal Brand Strategist

Project Overview: I'm a keynote speaker and facilitator who helps corporate teams and entrepreneurs turn disconnection into belonging, using my own "Spark in Action" method — fast, high-energy icebreaker techniques that get rooms of 20 to 200 people laughing, moving, and connecting within minutes. I'm strong on stage and in the room. That's where I add value — the energy, the facilitation, the speaking. Online marketing, content strategy, and building a personal brand digitally is not my world at all, and I don't want it to become my job either. So I'm not looking for someone to execute a plan I hand them. I'm looking for someone to hand me the plan. I need a strategic partner who can look at what I do, tell me how this is normally built, what the realistic path looks like, and lead that process — while I focus on the facilitation and speaking side of the business. What I need: Someone who can come to me and say: "here's how personal brands like yours are typically built, here's what we'd do first, here's what it costs, here's what the goal looks like" — I'm not the expert here, you are A complete strategy, not scattered posts: content pillars, a growth plan, and eventually a funnel that turns viewers into followers into an audience I can sell to Full management of my LinkedIn and YouTube as a personal brand Growth strategy for my YouTube podcast (interviews with local entrepreneurs about scaling their businesses) A system for repurposing upcoming keynote footage (filming in October) into ongoing content across both platforms Openness to proposing your own approach to how this should be built, sequenced, and budgeted — I'd rather hear your recommended plan than dictate one to you Goal: Build toward a large, real, engaged following, starting from close to zero — with a legitimate strategy behind it, led by someone who's done this before. Ideal candidate: Strong, specific track record with YouTube channel/podcast growth and LinkedIn personal-brand growth Has built a brand like this before — from near-zero, not just managed one that already had traction In your application, please include: Case studies or results from client accounts you've grown (screenshots, analytics, before/after) Your own recommended approach: how you'd sequence building a brand like this from scratch, what the first few months would look like, and what you think a realistic budget and timeline is Budget & Contract structure: This starts as a paid trial month. If the work is strong and we're aligned, this becomes an ongoing, long-term contract — with increased opportunities alongside increased success. Open to alternative suggestions in how to build, brand, or continue. Linkedin: https://www.linkedin.com/in/martina-bernhofer-25a897218/ Youtube: https://www.youtube.com/@GrowThroughChallenge