Social Media presence from scratch for Welllness Brand (Tea/Hormonal support)

# Social Media Manager & Content Creator for Beauty and Wellness Brand We are looking for a creative and reliable **Social Media Manager and Content Strategist** to build and manage the online presence of a new women’s beauty, wellness, and lifestyle brand based in Australia. The brand combines herbal wellness teas, premium tea accessories, and future lifestyle products. Its messaging focuses on confidence, authenticity, self-care, hormonal wellbeing, and the founder’s personal journey with PCOS. ## Responsibilities * Build and manage our Instagram and TikTok presence * Develop a monthly content strategy and calendar * Create and edit Reels, TikTok videos, Stories, carousels, and posts * Turn founder footage into engaging branded content * Write warm, natural, and authentic captions * Create educational content around ingredients, wellness, self-care, and product development * Support launches, campaigns, influencer outreach, and community growth * Monitor trends and provide monthly performance reports ## Ideal Candidate * Proven experience managing Instagram and TikTok accounts * Strong short-form video editing and content creation skills * Experience with beauty, wellness, tea, skincare, or women-focused brands * Good understanding of organic growth and social-commerce content * Strong written English and reliable communication * Able to work independently and contribute ideas ## Deliverables Please propose a monthly package covering: * Social-media strategy and content calendar * Instagram and TikTok management * Short-form videos, posts, carousels, and Stories * Caption writing and community management * Monthly performance reporting ## To Apply Please include: * Relevant accounts and content examples * Your proposed monthly deliverables * Your monthly fee * The tools you use * A short explanation of how you would launch and grow the brand online We are looking for someone who can grow with the business and become a long-term creative and marketing partner.