Social media pro to manage socials and build up new social media pages

Social Media Coordinator Overview We are looking for a Social Media Coordinator to manage and grow the online presence of two brands: 1. **Whale Roofing & Construction** – a residential and commercial roofing company serving South Florida. 2. **Contractor Confidential** – a podcast and educational platform that provides homeowners with insider knowledge about roofing, construction, and home improvement projects. This role is ideal for someone who is organized, creative, and understands how to build brand awareness through consistent social media activity. Responsibilities Whale Roofing & Construction * Create and maintain a monthly social media content calendar. * Schedule and publish content across Facebook, Instagram, LinkedIn, and other relevant platforms. * Repurpose existing photos, videos, project highlights, reviews, and company updates into engaging social content. * Monitor engagement and respond to comments or messages when appropriate. * Identify opportunities to increase followers, engagement, and local brand awareness. * Track monthly performance metrics and provide recommendations for improvement. * Stay up to date on social media trends and suggest content ideas that fit the roofing industry. ### Contractor Confidential * Manage and grow social media accounts for the Contractor Confidential podcast. * Create content from podcast episodes, including reels, clips, graphics, quotes, and educational posts. * Develop strategies to increase followers, engagement, and podcast visibility. * Help establish a consistent posting schedule across platforms. * Identify opportunities for audience growth through collaborations, trends, hashtags, and community engagement. * Monitor analytics and recommend ways to improve reach and audience growth. Qualifications * Experience managing social media accounts for businesses or brands. * Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts. * Ability to create basic graphics and edit short-form video content. * Experience using social media scheduling tools. * Strong written communication skills. * Self-motivated and organized with the ability to work independently. Success Metrics * Consistent posting according to content calendars. * Growth in followers and engagement across both brands. * Increased reach and visibility of Contractor Confidential content. * Improved brand awareness and community engagement for Whale Roofing. * Timely communication and proactive content recommendations. Position Type Part-time contractor/freelance position with potential for long-term growth.