TikTok Account Growth Manager for E-Commerce Brand - Saudi Arabia

Job Title: TikTok & Instagram Growth Strategist & Media Buyer (Saudi Market Focus - 2-Month Contract) Job Description: About the Role: We are looking for a data-driven growth strategist and media buyer, not a content creator. Our in-house creative team handles filming, editing, copywriting, captions, and voiceovers. What we need is someone to own the strategy, analytics, and paid media side of our TikTok and Instagram presence: building the content calendar around what the data says will perform, running and optimizing paid campaigns, and turning our existing audience and high-quality finished content into a real sales and growth engine for the Saudi Arabian market. If your strength is spreadsheets, ad managers, and performance dashboards rather than a camera and CapCut, this role is for you. This role is anchored on two things: native-level, highly precise knowledge of targeting the Saudi market, and a genuinely deep understanding of how TikTok's algorithm works (completion rate signals, watch-time thresholds, the FYP distribution mechanics, and how to engineer a content calendar and paid strategy around them). Key Responsibilities: 1. Content Calendar & Strategy Build and maintain a weekly content calendar (topics, formats, posting cadence) based on performance data and trend analysis. Briefs and schedules will go to our creative team to publish (Nushing frequency is high: 1 to 2 videos per day, approx. 30 to 60 fully finished videos per month). Identify content gaps, formats, and angles most likely to drive reach and conversion for our electronic product lines. 2. Paid Media Buying (TikTok Business Center Expert) Plan, launch, and manage paid campaigns directly on TikTok Business Center and Meta Ads Manager. Own budget allocation, audience targeting, bidding strategy, and creative testing (A/B testing ad variants). Advanced Saudi Arabia Targeting (CRITICAL): You must ensure our Spark Ads are shown ONLY to the relevant audience with high purchasing intent in Saudi Arabia. We want zero budget wasted on irrelevant demographics, non-purchasing groups, or bot accounts. You must be an absolute expert in excluding unqualified audiences and targeting native buyers. 3. Analytics & Reporting Deliver a weekly performance report covering watch time, engagement, CTR, CPA, ROAS, and conversion rates. Translate data into clear, actionable recommendations — what to double down on, what to cut. Track the funnel from view → engagement → store visit → sale, tying social performance to e-commerce results using customized discount codes and UTM tracking links. What This Role Is NOT: No filming, shooting, or editing video content (100% fully finished videos will be provided to you). No writing scripts, captions, or voiceovers. No community management / replying to comments. Requirements: Exceptional mastery of TikTok Business Center, setting up Spark Ads, tracking pixels, and building Custom & Lookalike audiences based on purchasing behavior. Deep, demonstrable understanding of the Saudi Arabian market — local consumer behavior, purchasing habits, and how to target high-intent local buyers while excluding unqualified demographics to protect our ad budget. Analytical, spreadsheet-fluent, and comfortable turning numbers into a clear weekly narrative and action plan. Comfortable working with Arabic-language audience data and content context; professional English for reporting. Engagement: Freelance, project-based. 2-Month Contract. Budget set based on experience and scope. How to Apply: Please share: A specific example of a TikTok (or Instagram) account you took from steady to breakout growth — include the before/after numbers and what you attribute the jump to. Briefly explain your exact strategy for targeting high-intent buyers in Saudi Arabia via TikTok Business Center, and how you prevent budget waste on irrelevant demographics. State your proposed flat monthly rate (Flat Monthly Rate) for this 2-month contract. Note: To prove you read this entire post carefully, start your proposal with the word "GOALS".