TikTok Ads + TikTok Shop + Affiliate Specialist (Ongoing Contractor) — DTC Wellness Brand

We're a marketing agency (Swell Country) looking for an experienced TikTok specialist to run TikTok Ads, TikTok Shop, and an affiliate/creator program for one of our client brands: a direct-to-consumer wellness company selling a drug-free, menthol-based topical pain-relief patch. This is an ongoing hourly role, not a one-off. We want someone who can own the TikTok channel end to end and grow with the account. What you'll do Affiliate / creator program: this is a core part of the role, not a side task. Recruit and onboard creators through TikTok's affiliate tools, set and manage commission structures, run outreach at volume, negotiate sample and seeding arrangements, and manage an ongoing roster so fresh content keeps flowing. Track affiliate performance by creator and prune underperformers. TikTok Ads: build, launch, and optimize campaigns (conversion, retargeting, catalog), manage creative testing and A/B tests, monitor spend and performance, and report on results. TikTok Shop: help us qualify and set up the Shop, connect it to Shopify, build and optimize product listings, and manage day-to-day Shop operations. GMV Max: set up and manage GMV Max campaigns (budget, target ROI, product selection) and read performance correctly across paid, organic, and affiliate. Compliance awareness: keep all ad, listing, and affiliate creator copy consistent with approved product labeling. This is a health-adjacent product, so claims discipline matters. You'll work within guardrails we provide. You're a strong fit if you have Proven experience building and scaling a TikTok Shop affiliate/creator program (tell us roster size and what share of GMV came through affiliates). Proven experience managing TikTok Ads Manager with real spend (please share results/ROAS). Hands-on TikTok Shop seller experience, including Shopify integration and GMV Max. Familiarity with restricted/health product categories on TikTok Shop is a big plus. Strong communication and the ability to work as a white-label extension of our team. Nice to have Experience with wellness, supplement, or OTC/topical products. Spark Ads / creator whitelisting experience. Understanding of TikTok's Shop Performance Score and seller compliance. To apply, please include A short note on your TikTok affiliate, Ads, and Shop experience. The largest affiliate roster you've personally recruited and managed, and the commission structure you used. One or two examples of accounts you've managed (spend level and results). Whether you've launched a TikTok Shop from scratch and taken it through qualification. Your hourly rate and weekly availability. Details Type: Ongoing hourly contract Hours: flexible to start, scaling with performance Working style: white-label; you'll support our client under our agency