TikTok & Instagram Manager for Wellness Author, Ironman Athlete & Personal Brand

Social Media Manager – TikTok Shop & Instagram for Founder-Led Wellness Brand I'm looking for an experienced social media manager who can become a long-term partner in growing my personal brand, Mark A. Turnipseed, while also supporting crossover content with my skincare and wellness company, Halo42. This is not simply a scheduling job. I'm looking for someone who understands storytelling, personal branding, social media growth, TikTok Shop, and platform management. About Me Mark A. Turnipseed went from being a homeless heroin addict suffering from COPD, hypertension, and prediabetes to becoming a 5-time Ironman triathlete, yoga teacher, entrepreneur, CEO of Halo42, and the author of two books: My Suicide Race and Beautiful Stream Called Life. After surviving overdoses, suicide attempts, and countless near-death experiences, I began rebuilding my life one decision at a time. What started as simply trying to stay sober became a pursuit of health, endurance, mindfulness, and purpose. This story is the foundation of the brand. My mission is to inspire hope by showing people that profound transformation is possible. What You'll Do Manage my TikTok and Instagram accounts. Publish and schedule content consistently. Write engaging captions that fit my voice. Create compelling cover images/thumbnails. Add captions/subtitles to videos. Optimize posts for reach and engagement. Organize and schedule content calendars. Monitor analytics and suggest improvements. Repurpose long-form content into short-form videos. Cross-promote Halo42 products naturally when appropriate. Help maintain and troubleshoot TikTok Shop and Meta accounts. Monitor account health and proactively identify issues before they become problems. Ensure products remain properly linked and tagged within TikTok Shop and Instagram. My Workflow I will be creating and filming the majority of the content myself. Often I'll record videos and save them as drafts. I need someone who can take those drafts, polish them, write captions, create strong cover images, publish them, and keep everything running consistently. Ideal Experience I'm looking for someone with experience in: TikTok Instagram TikTok Shop Meta Business Suite Personal brands Wellness or fitness brands AI tools such as ChatGPT Canva CapCut or similar editing software Experience with founder-led brands, authors, coaches, athletes, or wellness companies is a significant plus. Long-Term Vision This isn't just about growing followers. Together we'll be building a platform focused on recovery, endurance, yoga, mental wellness, entrepreneurship, and healthy living. Halo42 products will naturally be woven into that story as part of an authentic lifestyle rather than traditional advertising. If you're passionate about storytelling, social media, and helping build brands that genuinely inspire people, I'd love to hear from you. When applying, please include: Links to accounts you've managed. Examples of TikTok and Instagram content you've helped grow. Any experience with TikTok Shop. A brief explanation of how you would approach growing a founder-led personal brand.