TikTok Shop & Affiliate Manager for Curly Hair Brand — Recruit Creators, Drive GMV, Power UGC

We're a founder-led, WBENC-certified curly hair brand — PuffCuff®, the patented clip for curly, coily, and thick hair, sold on Shopify + Amazon — looking for one person to own our TikTok Shop and affiliate program. Two jobs, one hire: keep the shop healthy, and run the creator engine that feeds the rest of our marketing. Our shop is already built, and we're not chasing an aggressive ad-scaling play. We need someone who knows TikTok's ins and outs so we don't have to, and who can turn affiliates into a steady stream of authentic content. That UGC isn't a one-time sale — every creator post gets a second life across our Shopify store, email/SMS, and Amazon reviews. If you treat content as a reusable asset, you'll thrive here. What you'll own: 1. Shop & listing health: keep listings, promotions, seller metrics, and policy compliance in good standing. You're our platform expert — we're trusting you to keep things running well, not to learn on our dime. 2. The affiliate roster: recruit creators (target + open collaborations), run the seeding/sample workflow, set commissions, and keep a consistent posting cadence. 3. Casting for the FULL curly-hair spectrum: a real range of curl types, ages, and backgrounds. We're a curly-hair brand for all people — the throughline is the hair, never one demographic. 4. Volume: 40–60 seeded creator pieces/month, briefed to our "relief moment" hooks. 5. Feeding the engine: tag winning content so it flows into our other channels (we'll show you the system). 6. A simple weekly rhythm: plan Monday, track blockers Wednesday, declare winners Friday. You're a strong fit if you: 1. Have personally managed a TikTok Shop for a brand — listings, promotions, and seller-metric health (you can show the handle + a dashboard screenshot). 2. Have recruited & managed creators/affiliates at volume (and can say roughly how many per month). 3. Can source & vet creators across many curl types and backgrounds — not one narrow group, not by follower count alone. 4. Know the TikTok Shop Affiliate Center cold — target vs. open collabs, commissions, seeding, samples. 5. Are organized, self-directed, and easy to work with for a non-technical founder. Bonus: hair/beauty or curly-hair experience; TikTok Shop ↔ Shopify sync; routing UGC into email/SMS or Amazon.