TikTok Shop Growth Agency for Premium UK Sweets Brand (Affiliate + GMV Max + LIVE)

TikTok Shop Growth Agency for Premium UK Sweets Brand (Affiliate + GMV Max + LIVE) ABOUT US Candy4U is a premium UK pick-and-mix confectionery brand, built on branded sweets only and a gift-worthy, high-quality positioning. We are ambitious: our aim is to become the UK's biggest and best confectionery brand. We already trade on TikTok Shop, sell on Amazon, and have a new website in build in progress. We have our own in-house content and design team, so we are looking for a strategic and operational TikTok partner. THE ROLE We are looking for an experienced TikTok Shop growth partner (agency or senior specialist) to run and scale our TikTok Shop as our primary awareness and sales channel, working alongside our in-house team. SCOPE OF WORK Create, optimise and manage our product listings (titles, selling points, attributes, descriptions). We supply the graphics. Manage campaign registration and eligibility (seasonal sales, Shop Tab deals, today's deals, and so on), and advise clearly on what we qualify for and how to unlock the bigger campaigns. Build and scale our affiliate programme: structure per-product commissions, recruit and manage creators, run the sample-approval strategy, brief creators on format, and grow both active affiliate numbers and monthly affiliate video volume. Set up and manage paid ads through GMV Max (Product first, then Video and LIVE as we grow), with clear ROI targets and accountability. Support our LIVE selling. We run an interactive build-your-own format and want structure and best practice layered on top. Provide content strategy and direction: high-converting video hooks, formats and ideas. We produce the content in-house but want your strategic input on what works. Report clearly and regularly on GMV, affiliates, ads, conversion and shop health. OUR STRATEGY, SO YOU UNDERSTAND THE MODEL TikTok is our high-volume awareness engine. We run an accessible entry price with free shipping, premium branded product rather than cheap bulk, and bundles as the hero. The bundles carry the affiliate commission and the margin, the entry pouch is an acquisition unit driven by our own content. The goal is a high volume of affiliate videos each month that compound into reach, reviews and brand awareness, which in turn lifts our Amazon and website sales. You should be comfortable running a volume and affiliate-led model, and growing within TikTok's rules, including keeping our Creator Health Rating safe with no risky gamification mechanics. WHAT WE ARE LOOKING FOR A proven TikTok Shop track record in the UK, ideally in food, confectionery, FMCG or impulse and giftable products. Demonstrable results scaling an affiliate or creator programme, with real numbers: active creators, monthly video volume, and GMV driven by affiliate content. - GMV Max and TikTok ads experience with clear ROI accountability. - A strong grasp of campaign eligibility, shop health and SPS, and how to grow within platform policy. - A team that communicates reliably and delivers what it says it will. HOW WE WORK AND WHAT MATTERS TO US We judge partners on delivery, not talk. We pay on time and we reply quickly, and we expect the same reliability in return. Specifically we want: - One named point of contact and account lead. - A clear, regular reporting and update rhythm, for example a short written update at agreed times plus a weekly review against an agreed list of tasks and dates. - Responsiveness during UK business hours. - Honesty about what is and is not possible on the platform, backed up rather than asserted. ENGAGEMENT AND LOGISTICS - Ongoing monthly engagement. We are open to a retainer, performance-based, or a blend. [Add your budget or retainer range here.] - Start date: as soon as possible. HOW TO APPLY Please keep your proposal specific and results-led. Generic pitches without numbers will not be considered. In your reply, include: 1. One or two UK TikTok Shops you have grown, with before and after GMV figures. 2. How you structure and scale an affiliate or creator programme, and the active-creator and monthly video numbers you have achieved. 3. Your approach to GMV Max and the ROI you target. 4. Your communication and reporting cadence, and who our day-to-day point of contact would be. 5. Your monthly fee or pricing model.