TikTok Shop Growth Specialist — Affiliate Programme + LIVE Commerce (Singapore & Malaysia)

We are a plant-based home and personal care brand launching in Singapore. We're looking for an experienced TikTok Shop specialist to build and manage our affiliate and LIVE commerce engine from the ground up. This is a growth role — you will own our TikTok Shop sales strategy, recruit and manage creators and affiliates, and drive measurable revenue across Singapore and Malaysia audiences. What You'll Own: 1. Affiliate Programme Setup and Management Set up and optimise our TikTok Shop affiliate programme via Seller Centre Recruit targeted creators and affiliates across Singapore and Malaysia — specifically mum creators, home lifestyle, clean living, and social impact niches Negotiate commission structures and manage affiliate relationships Brief creators on brand tone, key messaging and product USPs Track affiliate performance and optimise for GMV (gross merchandise value) 2. LIVE Stream Commerce Develop our TikTok LIVE strategy — scheduling, format, products featured, offers and hooks Either manage LIVE sessions directly or recruit and brief LIVE hosts Set up LIVE-specific promotions, flash deals and limited-time offers to drive conversion Monitor and optimise LIVE performance metrics (viewers, conversion rate, GMV per session) 3. Creator and Content Strategy Identify and recruit high-fit creators for both paid and commission-only partnerships Build a UGC content pipeline — seeding products, managing follow-up, repurposing content Brief creators on Resparkle's three core content hooks: family safety, product performance, social impact Coordinate posting schedules to maintain consistent content velocity 4. Malaysia Market Expansion Identify and recruit Malaysia-based creators and affiliates (MY TikTok Shop or cross-border) Adapt messaging for Malaysian audience — language, cultural nuances, platform behaviour Monitor Malaysia-specific performance and report separately 5. Reporting and Optimisation Weekly performance reports — affiliate GMV, LIVE session results, top-performing creators Identify what's working and scale it; identify what isn't and fix it Stay current on TikTok Shop algorithm changes, trending formats and new features You Are: 1. Ideally based in Singapore or Malaysia, or have deep working knowledge of both markets 2. Experienced with TikTok Shop Seller Centre — affiliate programme setup, product linking, commission management 3. Experienced running or managing TikTok LIVE commerce sessions 4. Connected to a network of Singapore and/or Malaysia creators and affiliates (this is a strong advantage) 5. Fluent in English — Mandarin or Bahasa Malaysia is a strong bonus for Malaysia market outreach 6. Data-driven — you track GMV, conversion rates and ROI, not just views and followers