TikTok Shop Launch Manager — Drive a Viral Product Launch & Recruit Affiliate Creators

TikTok Shop Launch Manager — Recruit Affiliate Creators and Drive a Viral Product Launch ABOUT THE PROJECT We are a 3-year-old DTC gardening brand launching a standout product on TikTok Shop for the first time: a decorative copper "butterfly" electroculture garden antenna — a visually striking, giftable copper piece that doubles as an electroculture garden accent. It already sells well on Amazon (we sold out our entire initial review batch in days), and we believe it is built for TikTok: beautiful on camera, easy to demo, and great at sparking curiosity. We need a TikTok Shop launch operator who has done this before — someone who can run the full creator and affiliate playbook end to end and get us a wave of authentic creator videos and sales in the first 30 to 45 days. This is NOT a "post some content" gig. We want someone who treats creator outreach like outbound sales, knows the TikTok Shop Seller Center cold, and has a track record of getting products into creators' hands and onto the For You Page. WHAT YOU WILL DO - Set up and optimize our TikTok Shop affiliate program: commission structure, Open Plan vs. Targeted Collaboration strategy, sample-request rules, and content deadlines (for example, a shoppable video required within 14 days of receiving a free product). - Recruit and seed creators: high-volume, personalized outreach to relevant creators in gardening, home, plant, cottagecore, "amazon finds," and giftable home decor niches. Prioritize nano and micro creators (10K to 100K followers, 3.5 percent plus engagement) who actually convert, not vanity mega-accounts. - Manage the gifting program: we provide free product sets to approved creators. You handle approvals, tracking, and making sure gifted units turn into posted videos. No "send and pray." - Run the affiliate and commission engine: set creator commissions, approve collaborations, and keep creators posting. - The goal is content velocity — many authentic videos, not one polished ad. - Coordinate a launch push: ideally a cluster of creators posting in a tight window to spike momentum. - Report results: videos posted, sales and GMV, conversion rate, top creators, and what to double down on. BUDGET AND TERMS Budget: $500 to $1,000 USD fixed price for your management fee to plan and execute the launch sprint (roughly the first 30 to 45 days). Separate from your fee, we cover the free product sets gifted to creators and the affiliate commissions creators earn on sales. You are not paying for product or commissions out of your fee. We are open to a small flat performance bonus for hitting agreed targets (creators activated, videos posted, sales). Feel free to propose what you think is fair. Start: ASAP. If this launch works, there is ongoing monthly work managing and scaling the creator program. WHO WE ARE LOOKING FOR (MUST-HAVES) Proven TikTok Shop affiliate and creator management experience. You have personally run creator seeding and affiliate campaigns on TikTok Shop, not just general social media marketing. A real track record. You can point to specific products or brands you launched or scaled, with numbers (videos generated, GMV, creators activated, a video that took off). Hands-on fluency with TikTok Shop Seller Center: affiliate plans, Targeted Collaborations, sample requests, commission setup. A hunter mentality. You are comfortable sending high volumes of personalized outreach and following up relentlessly. An understanding of what makes content actually convert (authentic beats polished) and how to brief creators without killing authenticity. NICE TO HAVE Experience in home, garden, plant, decor, or giftable product niches. An existing creator network or roster you can tap on day one. Familiarity with seeding tactics that spike launch momentum. PLEASE DO NOT APPLY IF You have never personally operated inside TikTok Shop Seller Center. Your experience is only paid ads, generic "growth," or follower-count campaigns. You cannot show concrete results from past launches. TO APPLY, PLEASE ANSWER THESE (we read every word; generic copy-paste will be passed over) 1) Walk us through one TikTok Shop launch you ran: the product, what you did, and the results (creators activated, videos, sales or GMV). 2) How would you approach gifting plus affiliate for a roughly 40 dollar decorative copper garden product? What commission percentage and collaboration setup would you start with, and why? 3) Roughly how many creators could you realistically recruit and activate in the first 30 days, and how? 4) Show us proof: links to a brand's TikTok Shop you ran, creator videos you sourced, or a short case study. Important: Start your reply with the word COPPER so we know you actually read this. Product we are promoting: https://www.amazon.com/Premium-Electroculture-Copper-Garden-Antennas/dp/B0GLLYYRR4