TikTok Shop Setup & Creator/Affiliate Strategy Manager — Fitness Accessories Brand (US Market)

We're an established fitness accessories brand (resistance bands, booty bands, body bars, and instructional workout card decks) with an existing Amazon US presence and strong product margins, looking to launch and manage TikTok Shop as a new sales channel. We need someone who has actually set up and run TikTok Shop for a physical products brand before, not just theory. You'll own the full setup and the ongoing creator/affiliate strategy that makes it work. Scope of work: - Set up our TikTok Shop US seller account, catalog, and product listings (we'll provide product photography, copy, and pricing — you optimize for TikTok Shop conventions) - Configure Open Collaboration commission structure across our catalog, and build out Target/VIP collaboration tiers for higher-value creator partnerships - Source, vet, and onboard affiliate creators in the fitness/glute-training niche (recommend target follower/engagement tiers based on what's actually converting right now) - Write creator briefs and content direction (we have specific bundle SKUs launching — a resistance band + body bar + workout deck starter kit — that need strong demo-style content) - Advise on and help set up fulfillment integration (we currently ship via Amazon MCF and want to evaluate whether to route TikTok Shop orders through that or a different method) - Monitor commission rate protection windows, return rates, and creator performance; recommend adjustments monthly - Report on GMV, net margin after fees/commissions, and creator program ROI You should have: - Demonstrated experience launching and scaling a TikTok Shop for a physical product brand (please share specific results/case studies — GMV, creator counts, growth) - Deep familiarity with TikTok Shop's fee structure, commission mechanics, and Open/Target/VIP collaboration tools - A track record of recruiting and retaining affiliate creators (not just one-off Open Collab pickups) - Experience in fitness, wellness, or a comparable content-friendly consumer category is a strong plus - Comfortable working with a data-driven brand — we track margin at the SKU level and expect the same rigor from creator program decisions Engagement structure: Open to either a project-based setup (initial launch) transitioning into ongoing part-time management, or hourly with a defined weekly scope. Please propose what you think makes sense based on your experience. To apply, please include: 1/ A brief summary of a TikTok Shop launch you've run for a physical product brand, with real numbers if you can share them 2/ Your typical commission rate recommendations for a fitness accessories bundle in the $150-200 price range 3/ How you approach creator vetting and retention beyond just commission rate