UGC Influencer Manager

UGC & Influencer Manager Arrangement: Monthly retainer (deliverables-based) We're looking for a proactive, organised and creative UGC & Influencer Manager to help grow our brand through authentic content and meaningful creator partnerships. This is a results-focused role, not an hourly position. You'll work independently and be responsible for delivering agreed outcomes each month. We're looking for someone who can take ownership, bring fresh ideas to the table, and continually improve our creative strategy. We are looking for someone that already has experience managing UGC content, and can show us how it is done best. We are not looking to train or teach an entry position. What you'll be doing • Sourcing and recruiting UGC creators and influencers across Instagram, TikTok and other platforms • Managing creator outreach and all ongoing communication • Negotiating collaborations, usage rights and deliverables • Managing product gifting and campaign logistics • Building long-term relationships with creators • Writing detailed creator briefs • Reviewing submitted content and providing feedback where required • Ensuring content aligns with our brand and campaign objectives • Developing new UGC ad concepts based on current trends and customer pain points • Writing video hooks, scripts and creative briefs for creators • Brainstorming fresh ad angles and campaign ideas • Staying on top of TikTok, Instagram and Meta advertising trends • Identifying winning UGC styles, formats and creative trends that we should test • Researching competitor creatives and industry-leading brands • Suggesting new creative testing ideas each month • Organising all content into an easy-to-use library • Tracking creator performance and identifying top-performing creators • Managing creators and tracking timelines, to ensure they are providing deliverables on time. Comfortable following up when needed. • Building a reliable network of creators we can work with on an ongoing basis • Providing monthly reports and recommendations • Comfortable working closely with our Social Media Manager & Creative Director • Available for team meets in AEST timezone on occasion (roughly once a month). We're looking for someone who • Has proven experience managing UGC creators or influencer campaigns • Has a strong understanding of paid social creative • Understands what makes high-performing UGC ads • Can write compelling hooks and video scripts • Is highly organised and can manage multiple campaigns simultaneously • Has exceptional communication skills • Is proactive and enjoys bringing new ideas to the table • Can work independently with minimal/no supervision • Has excellent attention to detail • Is passionate about social media trends and consumer behaviour Bonus points if you have experience with • Canva • Slack • G-Suite • Socials • Influencer platforms • AI tools such as ChatGPT & Claude What success looks like • You consistently recruit high-quality creators that align with our brand. • You proactively bring new creative concepts, hooks and ad ideas every month. • You stay ahead of social media trends and identify opportunities before they become saturated. • You build long-term creator relationships that consistently produce high-quality content. • You keep campaigns organised and moving without needing constant direction. • You ensure we always have a healthy pipeline of fresh UGC ready for paid ads, social media, email marketing and our website. This is a monthly retainer role focused on outcomes rather than hours worked. We're looking for someone who takes ownership, works independently, and consistently delivers high-quality creative ideas and creator partnerships each month. In your application, please include your management fee to co-ordinate 5 paid UGC collaborations per month. This will be a trial/starting point and will scale up with the right fit.