Vintage Retro Typography T-Shirts for Generation X

Screening Requirement Please begin your proposal with the words “Nostalgia Rules” to confirm that you reviewed the complete project brief. Proposals that do not begin with this phrase will not be considered. Project Overview We are launching a premium line of nostalgic, text-driven graphic T-shirts for a Generation X audience. The designs will feature witty, sarcastic or nostalgic slogans celebrating latchkey childhoods, retro culture and self-reliance. The project will begin with one test design. After approval of its typography and layout, we plan to add a second milestone for three additional designs, creating a coordinated set of four assets. Preferred Qualifications We prefer a designer with a strong understanding of American Gen X pop culture and experience designing for this audience. Familiarity with latchkey-era references, VHS culture, cassette tapes, retro music aesthetics and dry humor will help capture the intended tone. Target Audience and Aesthetic • Audience: Generation X consumers who appreciate dry humor, retro culture and vintage design. • Design aesthetic: Original distressed typography, retro block lettering, cassette-inspired graphics and other visual references associated with Gen X culture. • All artwork must be original. Do not reproduce protected logos, album artwork, movie graphics, characters or other third-party intellectual property. • Do not use sterile corporate fonts or ultra-modern minimalist branding. • The design will be printed on the front of unisex crew-neck and women’s V-neck shirts using direct-to-garment printing. Technical Deliverables • High-resolution, print-ready PNG files with transparent backgrounds • Sized for a standard apparel print area • Fully editable Adobe Illustrator or EPS vector source files • Two versions of every design: o Light or neon text for dark fabrics o Black or dark text for light fabrics Required Elements Each design must include: • A core slogan as the main focal point • A small, cleanly styled square at the bottom edge of the graphic • Small, stylized brand text placed near the square The square and brand text should feel intentional and integrated into the overall design. Test Design “Gen X: Low Maintenance. High Tolerance.” Additional Designs “Proud member of the figure-it-out generation — Gen X” “Gen X: Don’t call us Boomers. We know how to reboot you.” “Gen X: Getting sh*t done since the eighties” Please retain the asterisk in “sh*t” to keep the wording retail-friendly.