Virtual Assistant – Instagram DM/Appointment Setter (Fitness Coaching)

Overview I'm an online fitness coach with over 108,000 instagram followers running a online fitness coaching brand. I'm looking for a reliable VA to manage my Instagram DMs and to message cold leads/convert warm leads into booked discovery calls. This is a part-time, ongoing role with room to grow if you're a good fit. What you'll be doing Monitoring and responding to DMs from followers, commenters, and story replies Qualifying leads Booking interested prospects into my consultation call calendar via a scheduling link Following up with leads who go cold Keeping a simple tracker of conversations and outcomes Who I'm looking for Experience managing Instagram DMs or social media inbox management (required) Strong written English - you need to sound like a real person, not a bot Some understanding of the fitness/health space (bonus if you follow fitness creators or have coached/worked in fitness) Self-motivated, organised, and consistent — I need someone who shows up daily Comfortable following a framework but can think on their feet when a conversation goes off-script What this is NOT This is not a content creation role You will NOT be posting on my behalf You will NOT be making up offers or going off-script without checking with me first Hours & availability Approx. 1–2 hours/day, 5–6 days a week. Ideally someone who can be active during NZT mornings or evenings (Auckland, New Zealand).