Virtual Social Media Assistant + Brand Support for Midwifery Startup

Hi there! I’m looking for a creative and organised Virtual Social Media Assistant to help build the online presence of a new virtual midwifery/women’s health brand. This is a startup, so I’m looking for someone who enjoys building things from the ground up — someone who can help create a beautiful, trustworthy, and warm brand that connects with expecting mothers and families. The ideal person has an eye for branding, understands social media strategy, and can help with both creative tasks and general virtual assistant support. Main Responsibilities: - Branding + Design - Create a simple brand kit (brand colours, fonts, visual direction, Canva templates, etc.) - Help establish a cohesive brand identity that feels professional, calming, nurturing, and aligned with midwifery care - Create social media templates for Instagram/Facebook - Design posts, carousels, educational graphics, and promotional content Social Media Management - Create a monthly social media content calendar - Research content ideas around pregnancy, birth, postpartum care, and women’s health - Help plan content themes and campaigns - Create captions and engaging post ideas - Schedule posts using platforms like Meta Business Suite, Later, Buffer, etc. - Assist with basic community engagement (responding to comments/messages when needed) Virtual Assistant Tasks - Organise content files and folders - Assist with research tasks - Help manage basic admin - Create simple documents/resources - Support with online organisation and business setup tasks - Assist with email/newsletter preparation (experience preferred but not required) Ideal Candidate: - Experience with social media management and Canva - Strong design sense and attention to detail - Comfortable working with a healthcare/wellness brand - Able to create content that feels warm, trustworthy, and educational - Organised and reliable - Good written English - Comfortable working independently and taking initiative Experience with maternity, healthcare, wellness, or personal brands is a bonus but not required. To Apply, please include: - Examples of previous social media/branding work - Your experience with Canva and content calendars - A short description of how you would approach building a social media presence for a new midwifery brand - Your hourly rate and availability I’m hoping to find someone who can become a long-term support person as the brand grows.