Webflow. Project Redesign & Polish

1 · Project snapshot Company: LTR Advisory LLC — Shannon C. Midthun, author & founder. The site: ltradvisory.com — companion site for the book “Like. Trust. Respect.™ — The Business Development Playbook for Professional Services,” plus LTR Advisory consulting. Platform: Webflow. Project “Like Trust Respect,” Basic plan. Editor: like-trust-respect.design.webflow.com. Domain ltradvisory.com is already connected and published. Current state: ~80% built (started from an AI generator, since refined) — but it does NOT yet read as a premium professional-services site, and there are layout bugs (see punch list). Needs a professional polish, or a redesign to the standard below. Launch date: September 1, 2026 — must be polished and live by then. Audience: Experienced, credentialed professional-services practitioners — management consultants, accountants, attorneys, engineers, architects, financial/wealth advisors, and firm partners. Sophisticated, time-pressed, wary of anything “salesy.” Goal: Establish Shannon as a credible authority, sell the book, and capture consulting leads. 2 · The look we want (most important — the current site misses this) The site must read like a top-tier advisory / boutique-consulting / law-firm brand: credible, understated, and premium. NOT a generic startup/SaaS template, not playful, not busy. Quiet confidence — the kind of site a senior partner would trust. The book cover is the north star for color and type. Do: ● Palette: deep navy #1F3864 + warm cream / off-white. Generous whitespace. High contrast, restrained. ● Typography: refined SERIF headlines (executive, like a distinguished business-book cover) + a clean sans-serif body. ● Imagery: real and tasteful — the book cover, the author headshot, subtle editorial/abstract accents. Everything sharp and correctly cropped. ● Layout: clean grid, consistent spacing, ample margins, an unhurried, editorial feel. Avoid: ● Stock clichés (handshakes, ladders, generic office crowds). ● Cut-off / poorly-cropped images, clipped text, and inconsistent spacing (all present now). ● Playful, techy, or high-saturation “startup” styling.