Website Checkout & Customer Experience Specialist (WordPress | Beacons | Stripe)

I am looking for an experienced website and funnel specialist to improve the customer purchasing experience for my existing WordPress website. My website is already built. I am not looking for a redesign or a new website. The focus of this project is improving the customer experience, checkout process, and purchasing workflow so customers can move from product selection to payment as smoothly as possible. Current Technology WordPress Beacons Stripe Digital Wealth Academy Service packages and digital products Primary Responsibilities 1. Customer Experience Improvements Review my website from a customer's perspective Test navigation, buttons, forms, product pages, and service pages Identify any friction points or confusing customer experiences Make minor website updates that improve the purchasing journey Ensure the website functions properly on both desktop and mobile devices This project does not include a complete website redesign. 2. Checkout & Funnel Optimization Review my current checkout process Optimize Beacons and Stripe checkout Determine the best way to bundle Digital Wealth Academy with my consulting packages Create the smoothest possible purchasing experience for customers Minimize unnecessary checkout steps wherever possible Configure confirmation pages and post-purchase customer flow Test every purchase scenario from beginning to end Primary Goal My objective is simple: When someone clicks the link in my bio or visits my website, they should be able to: Easily understand my offers Purchase a product or service without confusion Complete checkout successfully Receive clear next steps after purchasing Ideal Candidate I'm looking for someone with experience in: Customer journey optimization Sales funnels Checkout optimization WordPress Beacons Stripe Digital product businesses Conversion optimization Preferred (but not required): Experience working with Digital Wealth Academy Experience bundling third-party digital products into higher-value service packages Deliverables By the end of this project: A smoother customer purchasing experience An optimized checkout process Fully tested purchase workflows Recommendations for additional improvements Documentation or a Loom video explaining any changes made