Website, SEO & Lead Generation Specialist (Potential Full-Time)

Upwork Brief – Website, SEO & Lead Generation Specialist (Potential Full-Time) About Us We are Buckenara Plumbing Group, one of Western Australia’s fastest growing plumbing companies, delivering residential, commercial and emergency plumbing services. We are now investing heavily into our digital marketing and customer acquisition and are looking for an experienced professional who can initially work on a project basis, with the opportunity to transition into a full-time (40 hours/week) role for the right person. Our focus is simple: Generate high-quality emergency plumbing leads and build a dominant online presence. ⸻ Scope of Work 1. Website Development & Optimisation * Review and improve our existing website. * Increase conversion rates. * Improve page speed and user experience. * Create additional service pages where required. * Improve SEO structure. * Implement best practice landing pages for Google Ads. * Ensure all enquiry forms and phone tracking work correctly. ⸻ 2. Google Ads Management Create and continually optimise Google Ads campaigns focused on: * Emergency Plumbing * Burst Pipes * Blocked Drains * Hot Water Systems * Gas Leaks * Leak Detection Responsibilities include: * Keyword research * Negative keyword management * Bid optimisation * Conversion tracking * Landing page optimisation * Monthly reporting * Continuous A/B testing Our priority is quality leads, not clicks. ⸻ 3. SEO Improve our organic rankings by: * Technical SEO * On-page SEO * Local SEO * Service pages * Location pages * Backlink strategy * Content optimisation Goal: Become one of Perth’s highest-ranking plumbing companies for emergency plumbing searches. ⸻ 4. Google Business Profile Optimise and actively manage our Google Business Profile. Tasks include: * Regular posts * Review strategy * Images * Service updates * Local SEO improvements * Q&A management ⸻ 5. Facebook & Instagram Manage and grow our social media by: * Creating engaging content * Before & after project posts * Short videos and reels * Emergency plumbing promotions * Seasonal campaigns * Customer testimonials * Brand awareness campaigns ⸻ 6. Lead Generation & Business Development We want someone proactive, not just a marketer. Responsibilities include: * Identifying high-end real estate agencies * Property management companies * Strata managers * Facility managers * Builders where appropriate Assist with: * Email campaigns * LinkedIn outreach * Follow-up sequences * Appointment generation * Relationship building Our primary objective is securing emergency and maintenance plumbing work. ⸻ 7. Integration With Our Operations You will work closely with our new 24/7 customer service and call centre specialist, Marianne. This includes helping create workflows between: * Website enquiries * Phone enquiries * Google Ads * Social media enquiries * CRM * Call centre * Lead follow-up * Appointment booking The objective is that every lead is contacted quickly and converted into booked work. ⸻ Ideal Candidate We’re looking for someone with experience in: * WordPress * Google Ads * SEO * Facebook Ads * Instagram Marketing * Google Business Profile * Conversion Rate Optimisation (CRO) * Landing Pages * Analytics * Lead Generation * Digital Strategy Bonus if you’ve worked with: * Plumbing companies * Electrical contractors * HVAC * Roofing * Building services * Home services businesses ⸻ Success Looks Like Within the first few months we expect to see: * Increased emergency plumbing enquiries * Lower cost per lead * Higher website conversion rates * Stronger Google rankings * Growth in Google reviews * Increased social media engagement * More work from real estate and property managers * Better systems between marketing, call centre and job booking ⸻ Opportunity This begins as a project-based engagement but has the potential to become a full-time 40-hour per week position. We are looking for someone who wants to become a long-term member of our team and help build one of Western Australia’s leading plumbing brands. If you’re results-driven, proactive and passionate about generating measurable business growth, we’d love to hear from you.