WordPress Real Estate Website Developer (SEO-Focused) – Kadence + IDX Broker + CRM Integration

# WordPress Real Estate Website Developer (SEO-Focused) – Kadence + IDX Broker + CRM Integration ## IMPORTANT To confirm you have read this entire job posting, begin your proposal with the phrase: **"Hutchinson Island"** Proposals that do not begin with this phrase will not be considered. --- ## Project Overview I am a successful real estate agent specializing in Hutchinson Island and the Treasure Coast of Florida. I am looking for an experienced WordPress developer with a proven track record of building high-performing, SEO-focused real estate websites. This is NOT a basic website project and I am NOT looking for a generic real estate template. My goal is to create the definitive online resource for Hutchinson Island communities, lifestyle, market information, and real estate. The website should combine: * Strong local SEO * Luxury coastal branding * IDX property search * Community guide pages * Comparison pages * Video integration * CRM integration * Lead capture * Exceptional mobile experience * Fast page speed and Core Web Vitals The ideal candidate has experience building real estate websites that currently rank well in Google for local market and community-related searches. --- ## Technical Requirements ### Platform * WordPress * Kadence Theme * Kadence Blocks * Liquid Web Hosting (or equivalent recommendations) * IDX Broker integration * CRM integration (Follow Up Boss, Go High Level, or similar) * Google Analytics * Google Search Console * Google Business Profile best practices ### Performance Requirements SEO and website performance are top priorities. The website must be built with: * Mobile-first design * Excellent Core Web Vitals * Fast page load speeds * Clean code * Proper schema markup * SEO-friendly architecture * Optimized image delivery * Video-heavy capability without sacrificing speed * Strong technical SEO foundation --- ## Design Direction The website should have a: * Luxury coastal aesthetic * Modern, clean, premium design * Strong visual storytelling * High-end but approachable branding * Video-focused layout * Focus on lifestyle and community expertise Target audience includes: * Waterfront buyers * Retirees * Snowbirds * Second-home buyers * Luxury buyers * Treasure Coast and Hutchinson Island consumers I am not interested in generic real estate website designs. --- ## Website Goals ### 1. Brand Authority Position myself as the local expert on Hutchinson Island and surrounding coastal communities. ### 2. SEO Asset Generate organic traffic through: * Community guides * Neighborhood pages * Comparison pages * Local market content * Lifestyle content * Educational resources ### 3. Lead Generation Capture and organize leads through: * IDX search * Community pages * Video content * Contact forms * CRM integration * Lead tracking * Follow-up reminders ### 4. Community Resource The site should become the go-to source for information on communities. Describe how you would structure a local authority website for a coastal Florida real estate market and provide examples of similar projects you have completed. --- ## Content Architecture Experience Required You must have experience building websites with: * Community pages * Neighborhood guides * Area guides * Local SEO content structures * Internal linking strategies * Comparison pages I am looking for a website structure that can become a long-term SEO asset, not just a digital brochure. --- ## Deliverables * Complete WordPress website * Kadence setup and customization * IDX Broker integration * CRM integration * Mobile optimization * SEO foundation setup * Community page template * Comparison page template * Video content template * Lead capture forms * Analytics setup * Search Console setup * Schema implementation * Core Web Vitals optimization * Basic SEO best practices implemented throughout the site --- ## Real Estate SEO Experience Required I am specifically looking for someone who has successfully built and optimized real estate websites that rank in Google. Experience building general business websites is not sufficient. Preference will be given to applicants who can demonstrate success with: * Real estate SEO * Community and neighborhood pages * IDX Broker implementations * Local market guides * Real estate lead generation websites * Google Business Profile optimization --- ## REQUIRED WITH APPLICATION Please provide the following: ### 1. Real Estate Websites Provide at least 2 real estate websites you personally built. Include: * Website URL * Your role in the project * Whether you handled design, development, SEO, content strategy, or all of the above ### 2. SEO Results Provide examples of websites currently ranking on Page 1 of Google. Include: * Keywords targeted * Current rankings * Organic traffic data if available * Google Search Console screenshots if available * Ahrefs, SEMrush, or similar SEO reporting if available ### 3. Content Strategy Describe your approach to: * Community pages * Neighborhood guides * Internal linking * Local authority building * IDX integration * Local SEO ### 4. Core Web Vitals Provide examples of websites you built that achieve strong Core Web Vitals and PageSpeed scores. --- ## Bonus Skills * Real estate industry experience * IDX Broker expertise * Follow Up Boss experience * Go High Level experience * Local SEO expertise * Schema implementation * Video optimization * Google Business Profile optimization * Conversion optimization * Meta/Facebook advertising experience --- ## Long-Term Opportunity I am looking for a long-term relationship with someone who understands both WordPress development and real estate SEO. The ideal candidate will not only build the site but help create a structure capable of becoming the leading online resource for Hutchinson Island and Treasure Coast real estate.