YouTube & Meta Ads Media Buyer for Newsletter Growth (Coaching/Consulting Niche)

I'm looking for an experienced media buyer to manage YouTube and Meta ad campaigns focused on newsletter subscriber growth for my content strategy and media coaching business. This is my first time running paid ad campaigns, so I need someone who can guide me through setup and strategy, not just execute — I'll be relying on your expertise. About the project: I run a business helping founders, coaches, consultants, and real estate agents grow their visibility through video and content strategy. I create all creative assets (video clips, lead magnets, landing pages) myself — I need someone to handle the ad strategy, technical setup, and ongoing optimization, since this side is new to me. Scope of work: Set up and manage Video Action Campaigns on YouTube/Google Ads Set up and manage Meta (Instagram/Facebook) ad campaigns, including retargeting past video viewers and warm audiences Install and manage conversion tracking (pixel/conversion tags) on our landing pages A/B test creative, targeting, and audiences to optimize cost-per-subscriber Provide weekly performance reports in plain language — please assume I'm new to ad metrics and explain what the numbers mean Recommend budget reallocation between channels based on performance What I'll provide: Video ad creative (already produced, ready to run) Landing pages / lead magnet opt-ins Target audience direction and brand guidelines Ad account access (Standard/Advertiser level — not admin) Budget: $250/month for media buyer management ($500 total) (please note: this is a flat management fee; ad spend is separate and will be discussed directly) Ideal candidate: Proven experience running direct-response YouTube and Meta ads (not just brand awareness) — please share case studies with cost-per-lead or cost-per-subscriber results Comfortable working with a first-time advertiser — patient, clear communicator, willing to explain the "why" behind strategy decisions Experience with coaches, consultants, course creators, or similar service-based businesses preferred Comfortable working within my existing ad accounts (I retain ownership of accounts, data, and billing) Open to candidates worldwide Must have very strong English - written and verbal skills - as I am new to paid ads. Duration: Starting with a 2-month trial period (fee listed is per month), with potential for ongoing work based on performance To apply, please include: 2-3 case studies or examples of similar newsletter/lead-gen campaigns you've run, with results Your recommended approach for splitting budget across YouTube and Meta A note on how you typically onboard clients who are new to paid ads