AI-adept designer / performance creative for health and wellness brand (ecommerce), meta ads for 45+

Looking for a creative-strategy designer for a health & wellness brand, primarily static ad creative for Meta, with audiences primarily 45+. Here's the setup: we're scaling, with custom-developed products that genuinely work, and the creative director knows what they're doing. You don't have to invent the strategy. You have to execute it as static ad creative that runs on Meta. That's the deal: good direction, real budget behind the work, and ads that actually ship. What this role actually is: Generating images is the easy part. AI does that in seconds, and that's exactly why output volume isn't the skill. The skill is everything around it. You take the angle, the persona, and the awareness level from the creative director, and you know what kind of image that direction calls for. Not "a nice image." The specific image that makes sense for that buyer at that stage. Then you write the prompts that actually get it. Then comes the part where most people fall apart: you look at what the model gave you, pick the one that works, and explain why it works and why the other thirty-nine don't. That last part is the whole job. Generating is cheap. Knowing what to generate, and knowing which output earns the spend, is rare. What we need: You translate direction into the right image, not just an image. Given a persona and an awareness stage, you know what the visual has to do before you write a single prompt. You're a strong prompter. You can get a model to produce what's in your head, iterate it, and steer it, not just take its first guess. You have taste, and you can defend it. Out of a batch, you can pick the winner and articulate the reasoning: where the eye lands, what makes it feel native instead of adsy, and what a 45+ skeptic who's seen every before/after twice will trust versus dismiss. AI images can look too perfect, too uncanny, too obviously generated, and that kills trust with this audience fast. You know when that's happening and you reject it. You can finish in a real tool. AI gets you the raw material. Text hierarchy, composition cleanup, and brand consistency still need a hand in something like Photoshop, Figma, or Photopea. Tell us your stack. You understand awareness stages and market sophistication enough to know that the visual job changes by stage. A Stage 4 market doesn't need a flashier image. It needs a different mechanism made visible. If that distinction means nothing to you, keep scrolling. Direct-response thinking is the requirement, not "brand" design. If there's a book, a teardown library, an operator, or a body of work that taught you what makes a static actually convert, name it. If you're good and you know it, this is a place where the work moves fast and the feedback is honest. To apply: Send 2-3 static ads you've made that ran on paid traffic. Tell me what the objective was, who it was for, and why that image was the right call. If it was AI-generated, walk me through it: what direction you were working from, how you prompted it, and how you chose that image over the others you generated. Anything else relevant, include it. Thanks and have a great day!