Do-it-all marketer to own our content + demand engine

We're looking for a hands-on generalist marketer to own our marketing / demand engine for our creative agency. This is a roll-up-your-sleeves role, not a strategy-only one. You'll plan it, build it, and ship it yourself. If you like owning a wide surface area and seeing your work go live the same week, you'll like this. Important: this is for independent freelancers only. No agencies, no shops. I want one person who does the actual work and who I'll be talking to directly. Agency proposals will be skipped. What you'll own: - Newsletter: build it, write it, grow the list, keep a consistent send cadence - LinkedIn company page: set it up, run the content calendar, post and engage, grow the following - CRM: manage a basic CRM, keep it clean, segment lists, set up light automation - Blog + webinars: run an ongoing blog series and recurring webinars (plan, produce, promote, repurpose) - Content engine: build a repeatable system that turns one idea into multiple assets across channels (we have a copywriter in-house you can delegate work to if writing content isn't your thing). - SEO + AI search: get us ranking on Google and cited in AI answers (ChatGPT, Perplexity, Google AI Overviews) You're a fit if you: - Are an independent freelancer, not an agency or a team - Are a true generalist who does the work, not just directs it - Have run content and demand gen for a B2B company before (SaaS or agency a plus) - Write well and fast (although as mentioned, we have writers) - Are comfortable across marketing tools (email platform, CRM, LinkedIn, SEO tools) - Can build systems from scratch with minimal hand-holding Nice to have: experience with AI search optimization (AEO/GEO), a design eye, and familiarity with outbound. Starting as a contract with potential to go long-term for the right person. Share your rate. To apply: message me here through Upwork only. Please don't pitch me by text, WhatsApp, email or LinkedIn, anyone who does is auto-disqualified. Looking forward to meeting you!