PR and Brand Growth Manager

We are looking for a highly motivated and results-driven PR & Brand Growth Manager with strong experience in Digital PR, media outreach, influencer partnerships, and brand awareness campaigns. The ideal candidate has a proven track record of securing high-authority media placements, earning quality backlinks, and building relationships with journalists, editors, bloggers, and influencers. If you have experience helping eCommerce, fashion, lifestyle, beauty, or consumer brands grow through strategic PR campaigns, we'd love to hear from you. Responsibilities Develop and execute Digital PR and brand awareness strategies. Identify and secure media opportunities through platforms such as HARO/Connectively, Qwoted, Featured, SourceBottle, Muck Rack, and similar services. Build and maintain relationships with journalists, editors, bloggers, podcast hosts, publishers, and influencers. Write compelling media pitches, press releases, expert commentary, and outreach emails. Secure high-quality media coverage, editorial mentions, backlinks, interviews, and product features. Plan and execute seasonal and trend-based PR campaigns. Manage influencer collaborations, affiliate partnerships, and co-marketing opportunities. Coordinate with SEO, Content, Social Media, and Marketing teams to maximize campaign impact. Track outreach performance, media coverage, backlinks, referral traffic, and campaign ROI. Required Skills & Experience 3+ years of experience in Digital PR, Public Relations, Brand Marketing, Influencer Marketing, or eCommerce Growth. Proven success securing media placements and editorial backlinks. Hands-on experience with HARO/Connectively, Qwoted, Featured, SourceBottle, Muck Rack, or similar journalist platforms. Strong understanding of SEO, Digital PR, link building, referral traffic, and online brand authority. Experience using outreach and SEO tools such as Ahrefs, SEMrush, BuzzStream, Hunter.io, Google Analytics, and Google Search Console is preferred. Experience working with fashion, lifestyle, beauty, wedding, retail, or eCommerce brands is highly desirable. Ability to work independently, manage multiple campaigns, and meet deadlines. Preferred Qualifications Existing relationships with journalists or media contacts. Experience managing influencer outreach campaigns. Understanding of affiliate marketing and partnership development. Knowledge of content marketing and organic growth strategies.