E-commerce Growth & Marketing Specialist (Dropshipping)

E-commerce Growth & Marketing Specialist (Dropshipping) Overview We are launching a new e-commerce brand and are looking for an experienced Growth Marketing Specialist to lead the marketing strategy from the ground up. This is not just an ad management role. We are looking for someone who understands product validation, customer acquisition, paid advertising, conversion optimization, and scaling profitable online stores. Responsibilities * Develop a complete marketing strategy for a new e-commerce brand. * Help identify and validate winning products. * Recommend the ideal advertising budget for each stage of the business. * Create a customer acquisition plan across platforms such as Meta (Facebook & Instagram), TikTok, Google, and other relevant channels. * Launch, monitor, and optimize advertising campaigns. * Continuously improve ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and overall profitability. * Analyze campaign performance and provide clear reports with actionable recommendations. * Suggest improvements to the website, product pages, checkout process, and overall conversion rate. * Advise on pricing, offers, bundles, upsells, and customer retention strategies. * Recommend additional marketing opportunities such as influencer marketing, email marketing, SMS marketing, affiliate programs, and remarketing campaigns. * Stay updated on current trends and recommend new growth opportunities. ## What We're Looking For The ideal candidate should have: * Proven experience growing Shopify or other e-commerce stores. * Strong experience with Meta Ads, TikTok Ads, Google Ads, and analytics. * Experience scaling profitable online businesses. * Knowledge of conversion rate optimization (CRO). * Strong understanding of customer psychology and buying behavior. * Ability to interpret data and make marketing decisions based on performance. * Excellent communication skills. During Your Application, Please Answer: 1. Describe your experience with e-commerce and dropshipping. 2. Share examples of stores or brands you've helped grow. 3. What were the results (ROAS, revenue growth, CPA improvements, etc.)? 4. If you were starting a new store from scratch, what would your first 90-day plan look like? 5. How would you determine the initial advertising budget? 6. Which advertising platforms would you prioritize and why? 7. How do you choose whether a product is worth advertising? 8. How do you test products before scaling? 9. What KPIs do you monitor daily and weekly? 10. What is your process when campaigns are losing money? 11. What additional strategies would you recommend besides paid advertising? 12. What tools and software do you regularly use? 13. Why should we hire you instead of other candidates? Goal We are looking for someone who can become a long-term growth partner and help build a profitable, scalable e-commerce business from the ground up.