iOS App Attribution Consultant — SKAdNetwork, Adjust & Meta Ads

iOS App Attribution Consultant — SKAdNetwork, Adjust & Meta Ads (Subscription App) About the engagement iOS-only subscription health app running paid acquisition on Meta Recently migrated from the Meta SDK to a RevenueCat → Adjust → Meta pipeline to eliminate double-counting Migration is live and partially verified — we need an expert to validate the architecture and close the remaining gap The problem Since the SDK→MMP switch, Meta Ads Manager shows zero attributable in-app conversions (trials flatlined; spend continued) SKAN is live and postbacks are arriving in Adjust, but nothing is decoding into campaign-level conversions in Meta Open question: is Meta receiving an attributable event stream (AEM/CAPI) at all, or only aggregate SKAN conversion values? Web-to-app (ad → article → App Store) funnels are effectively unattributable — we need a second opinion on what's genuinely recoverable What you'll do Audit the full pipeline: RevenueCat → Adjust → Meta (events, mappings, data-sharing config) Verify what Meta is actually ingesting (Events Manager, AEM setup, CAPI vs SKAN-only) Validate the SKAdNetwork conversion-value schema (fine/coarse ladder, crowd-anonymity thresholds) Diagnose why in-app conversions stopped reporting and restore an attributable feed Advise on maximising web-to-app match rates within Apple's constraints (ATT, probabilistic matching) Deliver a written findings + remediation plan we can hand to the app developer Required experience Proven work with SKAdNetwork / SKAN 4 — conversion value design, postback windows, crowd anonymity Hands-on with an MMP (Adjust strongly preferred; AppsFlyer/Branch acceptable) Deep Meta Ads measurement knowledge — AEM, Conversions API, app datasets, SKAN campaign setup iOS subscription attribution (trials vs. conversions vs. renewals) and post-ATT/IDFA measurement realities Ability to distinguish genuine misconfiguration from Apple-imposed limits — and say so plainly Nice to have RevenueCat experience (webhooks, integrations, web billing) Experience with web-to-app / advertorial funnels Server-side CAPI implementation Engagement Short-term diagnostic consulting, remote Deliverable-based: audit → findings → remediation plan (implementation optional) Dashboard access provided; NDA available