lead generation Specialist

Posted last month

Worldwide

Summary

We are looking for an experienced Lead Generation Specialist for B2B business development who can identify, engage, and convert potential clients. The ideal candidate should have strong expertise in lead generation, sales outreach, Upwork bidding, and LinkedIn-based prospecting. Key Responsibilities: Generate high-quality B2B leads through various channels. Research and identify potential clients and decision-makers. Manage and execute lead generation campaigns using LinkedIn, email outreach, and other prospecting tools. Create and maintain prospect databases and CRM records. Bid on relevant projects on Upwork and other freelancing platforms. Write compelling proposals and customize bids according to client requirements. Conduct market research to identify new business opportunities. Build and nurture relationships with prospects to support the sales pipeline. Schedule meetings and coordinate with the sales team for client conversion. Track, analyze, and report lead generation and bidding performance metrics. Required Skills: Proven experience in B2B lead generation and sales development. Strong expertise in LinkedIn Sales Navigator, LinkedIn outreach, and networking. Experience with Upwork bidding and proposal writing. Knowledge of CRM tools and lead management systems. Excellent communication and negotiation skills. Ability to research target markets and identify qualified prospects. Familiarity with email marketing and cold outreach strategies. Strong understanding of sales funnels and business development processes. Self-motivated, results-oriented, and able to meet targets. Preferred Qualifications: Experience working with international clients. Knowledge of lead generation tools such as Apollo, ZoomInfo, Hunter.io, Lusha, or similar platforms. Understanding of digital marketing and demand generation strategies. Proven track record of generating leads and closing business opportunities. Objective: The primary goal of this role is to generate qualified B2B leads, secure projects through Upwork and LinkedIn outreach, support sales growth, and contribute to the overall business development strategy of the company.

  • More than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $10.00

    -

    $15.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Sales Development
Lead Generation
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:2 weeks ago
  • Hires:
    1
  • Interviewing:
    2
  • Invites sent:
    3
  • Unanswered invites:
    0
About the client
Member since Dec 17, 2025
  • AUS
    Glenroy9:52 PM
  • $58 total spent
    2 hires, 0 active
  • 5 hours

Explore similar jobs on Upwork

B2B Marketing
Lead Generation
Business Development
Turkish
Sales
Telemarketing
Business Development
Cold Calling

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo