I need a Social Media Manager and Marketing Specialist for my brands

We’re a growing team working with multiple local B2C in home-service brands across the US. Our focus is not simply to post content or launch ads. We want to build strong local brands, attract real customers, generate qualified leads, and turn online attention into calls, messages, bookings, store visits, and measurable revenue. We’re looking for a creative and performance-driven Social Media Marketing & Content Creator who understands local markets, buyer psychology, content strategy, paid social advertising, and customer acquisition. The right person can take a business’s services, offers, customer pain points, testimonials, reviews, before-and-after results, and local trust signals and transform them into engaging social media content and high-performing campaigns. What You’ll Actually Do You’ll manage social media marketing and content creation for multiple local B2C brands across platforms such as Facebook, Instagram, and potentially TikTok. Your responsibilities will include: * Developing social media strategies tailored to each brand, location, service, and target audience * Planning and managing monthly and weekly content calendars * Creating social media posts, carousels, stories, short-form videos, Reels, and TikTok content * Writing captions, hooks, headlines, calls to action, promotional copy, and direct-response ad copy * Turning raw photos, videos, testimonials, reviews, offers, and business updates into engaging content * Creating content around customer pain points, frequently asked questions, services, promotions, team members, results, and local community topics * Positioning each business as the trusted local choice rather than another generic service provider * Maintaining a consistent brand identity, tone of voice, visual style, and messaging across all social media channels * Developing creative concepts and briefing designers, photographers, videographers, or editors when needed * Editing basic short-form videos and adapting content into multiple platform formats * Scheduling and publishing content across Facebook, Instagram, and TikTok * Monitoring comments, messages, engagement, and customer feedback * Identifying content trends and adapting them to each brand without making the content feel generic * Reviewing social media analytics and improving content based on reach, engagement, clicks, leads, and conversions Paid Social Media Advertising Alongside organic social media marketing, you’ll support or lead paid advertising campaigns across Facebook, Instagram, and potentially TikTok. This will include: * Building campaigns focused on lead generation, appointment bookings, phone calls, messages, website traffic, and local customer acquisition * Creating and testing ad angles, hooks, copy, creatives, offers, and audience segments * Developing creative variations for cold audiences, warm prospects, retargeting audiences, and existing leads * Using reviews, testimonials, before-and-after content, customer stories, promotions, and local proof in ad campaigns * Testing different audiences, geographic locations, placements, lead forms, landing pages, and message flows * Monitoring CPL, CTR, CPM, CPC, conversion rate, ROAS, lead quality, bookings, and revenue impact * Optimizing campaigns based on real performance data rather than assumptions or vanity metrics * Identifying problems across the customer journey, including weak offers, unclear messaging, poor landing pages, or slow lead follow-up Who We’re Looking For We’re looking for someone with experience in social media marketing, content creation, or paid social advertising for local B2C businesses. You should have: * Experience managing Facebook, Instagram, and ideally TikTok accounts * Strong social media content creation and copywriting skills * The ability to create content that feels authentic, engaging, and relevant to local customers * Good creative instincts for visuals, short-form video, hooks, captions, and storytelling * Experience creating content calendars and managing multiple brands or accounts * An understanding of local buyer psychology, customer pain points, and buying intent * Experience working with customer testimonials, reviews, promotions, before-and-after content, and service-based selling points * The ability to adapt one idea into posts, stories, Reels, ads, and other content formats * Strong attention to detail and the ability to maintain consistent branding * Knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, and conversion tracking * Experience with lead generation campaigns, booking-based businesses, local services, or retail brands * The ability to analyze content and campaign performance and make clear optimization decisions * Fast execution, strong communication, reliability, and ownership of results Bonus Points It’s a major advantage if you have experience with: * Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar creative tools * Short-form video editing for Instagram Reels and TikTok * Meta Ads Manager and TikTok Ads * Google Ads or Google Local Services Ads * GoHighLevel or other CRM platforms * Automated SMS and email follow-up * Appointment booking funnels * Landing page creation or optimization * Meta Pixel, Conversions API, and Google Analytics * Influencer outreach or user-generated content campaigns * Community management and social media engagement * Full-funnel marketing, including cold traffic, retargeting, nurture, booking, and follow-up Experience in industries such as home services, remodeling, construction, med spas, fitness, dental, beauty, automotive, restaurants, real estate, local retail, hospitality, or other local B2C niches is highly valuable. How to Apply Please send: * A short introduction about yourself and the types of brands or local businesses you’ve worked with Why This Role Is Different You’ll work across real local B2C brands where both creativity and performance matter. Your content will help businesses build trust, improve their local presence, generate qualified leads, and acquire paying customers. You’ll have room to test new content formats, creative concepts, offers, ad angles, and funnel improvements. This is not just a role for posting generic content or boosting posts. It combines social media management, content creation, brand building, paid advertising, and performance marketing. Long-term collaboration is available for the right person who can consistently create strong content, improve campaign performance, and help our brands grow.