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𝑭𝒓𝒆𝒆 𝒗𝒊𝒔𝒊𝒐𝒏 𝒄𝒂𝒍𝒍 𝒘𝒊𝒕𝒉 𝒓𝒆𝒇𝒆𝒓𝒆𝒏𝒄𝒆𝒔 + 𝑼𝑿/𝑼𝑰 𝒂𝒖𝒅𝒊𝒕 - 𝒏𝒐 𝒄𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕. 100+ production products shipped across AI, fintech, health, e-commerce, retail, and enterprise - including apps for some of the largest tech companies in Europe. Every project gets our full attention, sharp design thinking, and a perspective that understands how products are built. 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 - 𝘜𝘐/𝘜𝘟 𝘋𝘦𝘴𝘪𝘨𝘯: Figma, UX Research, Wireframing, Prototyping, Design System, Mobile UI Design, iOS Design, Android Design, High-fidelity Prototype, Interaction Design, Usability Testing, App Mockup, User Flow, Information Architecture - 𝘙𝘦𝘢𝘤𝘵 𝘕𝘢𝘵𝘪𝘷𝘦 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: React Native, Expo, TypeScript, JavaScript, Supabase, Firebase, RevenueCat, Redux, Zustand, REST API, Push Notifications, App Store Submission, Google Play - 𝘈𝘐-𝘗𝘰𝘸𝘦𝘳𝘦𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴: OpenAI API, Claude API, Gemini API, Fal.ai, Replicate, Generative AI, On-device LLM, AI Mobile App Integration - 𝘉𝘳𝘢𝘯𝘥 & 𝘝𝘪𝘴𝘶𝘢𝘭 𝘐𝘥𝘦𝘯𝘵𝘪𝘵𝘺: Logo Design, Brand Identity, Brand Guidelines, Visual Identity, Typography, Color Palette, App Icon Design, Style Guide 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 Fintech & investing tools, e-commerce & retail apps, health & wellness platforms, AI-powered products, SaaS dashboards, startup MVPs, B2C consumer apps, subscription-based products, design systems, brand identity for digital products. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 ✔ Boutique quality - every project is treated as our own product ✔ Design systems thinking - we design for scale, not just for the eye ✔ Developer fluency - clean handoffs, zero lost-in-translation moments ✔ Fast, focused execution - prototype-ready in days, App Store-ready in weeks ✔ Full-cycle when needed - design, React Native build, and launch in one engagement ✔ Fixed scopes, honest timelines, and one team accountable from start to finish Got an app idea? I'll tell you exactly what it takes to ship it - on the first call, 𝒇𝒐𝒓 𝒇𝒓𝒆𝒆.

🛑 💸Stop losing users to friction. Let’s build a product that scales. 💸🛑 🎨 Most designers focus on making things "pretty." 🛠️ I focus on making them work. With a background in engineering and technical environments, I approach UX/UI design with a structured, systematic, and business-oriented mindset. I don’t just deliver screens; I deliver scalable solutions that impact your core metrics: Activation, Retention, and Revenue. Why clients choose me over a standard UI designer: ⚙️ Engineering-Driven Logic: My technical background means I understand how code works. I build designs that are 100% implementable, saving your developers weeks of back-and-forth. 💼 Business First: I design with CRO (Conversion Rate Optimization) and business KPIs in mind. If it doesn’t help you grow, it’s not good design. 💎 Full-Spectrum Expertise: From complex SaaS dashboards and Fintech apps to high-conversion landing pages and mobile experiences. 👨‍🦯‍➡️ Regulatory & Accessibility Expert: I ensure your products meet European standards (WCAG), making them accessible to everyone and legally compliant. Services I provide: 📲End-to-End Product Design (SaaS & Mobile): Turning complex ideas into clear, profitable user experiences. 🔎 UX Audits: Identifying the exact friction points where you are losing money. 📐 Scalable Design Systems: Building the foundation so your team can ship features 2x faster in Figma. 🏁 Prototyping & Validation: Functional prototypes that look and feel like the real thing before a single line of code is written. Tools: Figma (Advanced), FigJam, AI-Assisted Workflow (Gemini/Midjourney), Adobe CC, Slack, Asana. If you are looking for a senior partner who thinks in terms of product, users, and business—not just pixels—I’d be happy to discuss your project and suggest the best next steps. Ready to elevate your product? Let’s talk.

🥇VERIFIED TOP 1% Designer on the Upwork. 🧑‍💻 10+ years of experience in UX/UI design for SaaS Web Applications. 💼 Clients: Toyota, DJI, Tesla, Johnson & Johnson, Helly Hansen, Siemens, Nikon, Inditex. For over 10 years, I have specialized in product design for complex b2b/b2c web applications. I create and improve products such as CRM, ERP systems, dashboards, and other advanced platforms. I can design an MVP from scratch, enhance an existing MVP as the product grows, or redesign large-scale enterprise applications. ⚠️Send me the details of your project, and I’ll be able to provide you with a FREE rough estimate. ⚡️I can also offer a quick, FREE UX/UI audit of your current project and then provide an estimate based on that. 📩Just сontact me here right now and I will answer you within 5-20 minutes My typical design process and methods: 1️⃣ Project Onboarding & Cost Estimation I review all project materials and documentation, dive into your product and goals, and identify key challenges. Based on this, I create a clear step-by-step project plan with phases, timelines, and dependencies, and provide a transparent estimation of hours and total cost. You receive a structured roadmap showing what we start with, what follows next, how the project is broken down by stages, how long each stage takes, and when each phase will be delivered. ⚡️ Sitemap & Functional Requirements (Optional) If user scenarios (User Stories) are provided, I create a structured sitemap outlining all modules and their main functions. This visual map clearly shows how sections relate to each other, the flow between screens, and the key requirements for each module. 2️⃣ Research and UX & Usability Audit • UX & Usability Audit I review the existing application to identify friction points, unclear user flows, and areas where users may get stuck. All findings are delivered with annotated screenshots highlighting issues and recommendations. • User Behavior Analysis Using Hotjar, Google Analytics, and other tools, I analyze real user interactions through session recordings, heatmaps, and collected user feedback to validate assumptions, identify pain points, and uncover opportunities for improvement. • Competitor Analysis I analyze competitors to identify strengths, weaknesses, and opportunities, uncovering gaps and potential areas for improvement. 3️⃣ UX Part. Low-Fidelity Wireframing I create low-fidelity wireframes for each screen and user flow to validate functionality, logic, and overall structure before visual(UI) design begins. These wireframes define content placement, interaction patterns, and layout based on user needs and business goals. 4️⃣ UI Component Libraries & Style Guides I define the design system for your product, choosing from popular frameworks such as Material UI (MUI), Tailwind UI, Ant Design (AntD), React Bootstrap or Element UI, based on project requirements and scalability. This includes creating a comprehensive style guide that documents typography, colors, spacing, and how each component functions, enabling developers to maintain consistency and simplicity in future design and development. 5️⃣ UI Design I create the high-fidelity visual design of the product, including typography, color palette, imagery, and iconography. All screens are delivered ready for development, with consistent layout, style, and interaction details. 6️⃣ Prototyping – Clickable Prototypes Once high-fidelity UI designs are ready, I create clickable prototypes in Figma or Claude.ai, linking all screens and user flows. These interactive prototypes simulate the real product experience, allowing stakeholders and users to navigate through the app, test functionality, and validate the design before development begins. 7️⃣ Usability Testing – Prototype Validation I conduct usability tests on the interactive prototypes to evaluate the ease of use, clarity of user flows, and overall experience. This allows us to identify and fix potential usability issues before development starts, ensuring the product is intuitive, efficient, and aligned with user needs. 8️⃣ Development Support & Handoff I prepare all Figma designs for development with detailed specifications, including component states (Error, Empty, Loading) and all necessary assets. 9️⃣ Project Support & Design Supervision After the design is completed, I continue to support the project by supervising the implementation and ensuring design quality throughout the development cycle.

👉🏼 Whether you’re building a mobile app, a SaaS tool, or a website, I bring clarity, structure, and conversion-driven UX/UI. 🔥 I design fast, clean, dev-ready flows and interfaces that help teams launch and scale. Before becoming a full-time UX/UI designer, I spent years building my own digital services, designing high-conversion websites, teaching entrepreneurship, and working in strategy and data analytics (including Deloitte). ⚡️ This gives me something most designers don’t have: product intuition, user psychology, and business-first thinking. 💡 I specialise in minimalist UX, structured flows, and polished UI that improve user understanding and business performance from day one. 🎨 What I Do 🔹 Mobile App UI/UX (iOS & Android) — onboarding, paywalls, activation flows, feature UX 🔹 SaaS & Web App UX/UI — dashboards, workflows, internal tools, AI tools 🔹 Web Design (Landing Pages & Marketing Sites) — conversion-focused (Elementor / Webflow) 🔹 UX Audits & Product Redesigns — identify friction fast and fix it 🔹 Design Systems — scalable components, consistent tokens, reusable patterns 🔹 Wireframes, Prototyping & User Flows — clear end-to-end journeys 🔹 Dev-Ready Figma Handoff — organized, component-based, easy for engineering ⭐ Clients describe my work as: “Strategic, fast, and incredibly well-structured.” — AI Decorator (Mobile App) “She distills chaos into clarity.” — VaultIt (Mobile App) “Her insights translate directly into revenue.” — Rod Wallace, PhD (Web) 💪🏻 Why Clients Work With Me ✔ Product thinking — shaped by entrepreneurship, analytics, and behavior psychology ✔ Conversion-focused UX — onboarding, paywalls, trial starts, retention loops ✔ Experience that goes beyond UI — I handle research, prioritization, UX, UI, & strategy ✔ Fast execution + clarity — clients consistently highlight how I simplify complexity ✔ Trusted collaborator — responsive, thoughtful, and proactive ✔ Business-first mindset — every design decision is tied to outcomes ✔ Dev-friendly files — structured components and clear handoff 💬 What Clients Say AI Decorator — AI-Powered Mobile App “Sofia was key in taking our AI Decorator app from idea to a polished, high-performing product… Her work on the onboarding flow and paywall directly contributed to us reaching a 15% initial CR on our first release.” VaultIt — Mobile App Visual Redesign “She’s not just a designer — she’s a strategic product thinker. Sofia took our app to a level we didn’t think was possible… She distilled chaos into simplicity and brought emotional clarity to the experience.” Mobile App Conversion Improvements “After implementing her proposal, our A/B test showed a 17% increase in initial conversion rate, which translated into a huge MRR uplift.” Conversion-Focused Website (Elementor) “YOU GET MORE SALES! Her insights are uncanny… Sofia identifies opportunities that turn visitors into engagement and then into revenue.” — Rod Wallace, PhD 💻 Industries I Work Best In Mobile Apps • SaaS • AI Tools • Health & Wellness • EdTech • Productivity Fitness • Lifestyle • Online Services • Digital Businesses 🛠️ Tools & Methods Figma • FigJam • Elementor • Webflow UX Research • User Flows • Behavior Psychology • Prototyping Design Systems • Wireframing • Interaction Design Conversion Optimization • Analytics • A/B Testing If you need clean, strategic, dev-ready UX/UI for your app, SaaS platform, or website, I’d love to help. Let’s build something users understand and something your metrics will reflect. 👀 Keywords Clients Use to Find Me UI/UX Design • Mobile App Design • iOS App Design • Android App Design • App UI/UX • Mobile App UX • Mobile App Redesign • Web App UX/UI • SaaS UX/UI • Dashboard Design • Admin Dashboard UX • AI Product UX/UI • Responsive App Design • Figma Expert • Figma Components • Auto Layout • Component Libraries • Design Systems • Design Tokens • Interaction Design • Information Architecture • UX Flows • User Flow Design • User Journey Mapping • Wireframing • Prototyping • Clickable Prototypes • High-Fidelity UI • Web Design • Landing Page Design • Conversion Optimization (CRO) • Funnel Optimization • Onboarding Optimization • Paywall Optimization • Behavioral UX • User Psychology • A/B Testing • UX Audit • UX Research • Product Design • MVP Design • Zero-to-One Design • Product Strategy • Feature Design • Elementor Expert • Webflow Designer • Marketing Website Design • Conversion-Focused Websites • Usability Testing • Customer Experience (CX) • Lean UX • User Personas • Competitor Analysis

🏆 Upwork Top Rated ─ Top 10% of talent on Upwork. 📈 Long-term Product Design Partner ✅ 100% Client Satisfaction 🥇 Featured 3x on Contra as a top UX/UI designer. Hello. I'm Ander. With 5+ years of experience, I design user-centric solutions for SaaS products, mobile apps, websites, and high-converting landing pages. I work with scale-ups and startups like Grover and Vaia, delivering engaging digital experiences that meet business goals. My expertise spans UI/UX design, from wireframing to usability testing, using tools like Figma, Framer, Adobe XD, Photoshop, Illustrator, Jitter, Canva, and AI-driven design tools. I am officially certified as a Framer Expert by Framer. ⭐⭐⭐⭐⭐ "Ander’s user-centred approach and critical thinking consistently lead to impactful results. His collaborative and positive nature makes him a valuable asset to any team." ─ Syed Tariq │ Senior Product Manager at Tucows ⭐⭐⭐⭐⭐ "Ander’s personality makes him a unique and valuable team member. His openness to feedback and ability to inspire creativity and hard work leaves a lasting impact." ─ Sertaç Yay │ Ex-Grover Senior Product Manager Looking forward to creating exceptional design solutions with you!

Hi there! 👋 Senior UI/UX designer with 6+ years of experience, focused on conversion rate-optimized digital design. Specializing in AI-powered designs, SaaS platforms, and mobile/web apps that deliver results. 🏆 Key Achievements: • Increased product conversion rates by 38%, driving revenue growth of over $1,000,000 within two months. • Improved user engagement metrics by 45% through targeted design enhancements. • Successfully completed 200+ projects for clients like Invest.com and Olimptrade, consistently focusing on conversion and retention. ✔Expertise: - Conversion-focused UI/UX design - AI-powered design solutions - Web and mobile app design - Prototyping and user testing - UX strategy and analytics ✔Services: - Design of conversion-driven websites and apps - Redesigns to improve usability and conversions - Creation of optimized landing pages and prototypes - Full-cycle design for startups and MVPs Let’s discuss your project—free estimate after a quick call!