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👉🏼 Whether you’re building a mobile app, a SaaS tool, or a website, I bring clarity, structure, and conversion-driven UX/UI. 🔥 I design fast, clean, dev-ready flows and interfaces that help teams launch and scale. Before becoming a full-time UX/UI designer, I spent years building my own digital services, designing high-conversion websites, teaching entrepreneurship, and working in strategy and data analytics (including Deloitte). ⚡️ This gives me something most designers don’t have: product intuition, user psychology, and business-first thinking. 💡 I specialise in minimalist UX, structured flows, and polished UI that improve user understanding and business performance from day one. 🎨 What I Do 🔹 Mobile App UI/UX (iOS & Android) — onboarding, paywalls, activation flows, feature UX 🔹 SaaS & Web App UX/UI — dashboards, workflows, internal tools, AI tools 🔹 Web Design (Landing Pages & Marketing Sites) — conversion-focused (Elementor / Webflow) 🔹 UX Audits & Product Redesigns — identify friction fast and fix it 🔹 Design Systems — scalable components, consistent tokens, reusable patterns 🔹 Wireframes, Prototyping & User Flows — clear end-to-end journeys 🔹 Dev-Ready Figma Handoff — organized, component-based, easy for engineering ⭐ Clients describe my work as: “Strategic, fast, and incredibly well-structured.” — AI Decorator (Mobile App) “She distills chaos into clarity.” — VaultIt (Mobile App) “Her insights translate directly into revenue.” — Rod Wallace, PhD (Web) 💪🏻 Why Clients Work With Me ✔ Product thinking — shaped by entrepreneurship, analytics, and behavior psychology ✔ Conversion-focused UX — onboarding, paywalls, trial starts, retention loops ✔ Experience that goes beyond UI — I handle research, prioritization, UX, UI, & strategy ✔ Fast execution + clarity — clients consistently highlight how I simplify complexity ✔ Trusted collaborator — responsive, thoughtful, and proactive ✔ Business-first mindset — every design decision is tied to outcomes ✔ Dev-friendly files — structured components and clear handoff 💬 What Clients Say AI Decorator — AI-Powered Mobile App “Sofia was key in taking our AI Decorator app from idea to a polished, high-performing product… Her work on the onboarding flow and paywall directly contributed to us reaching a 15% initial CR on our first release.” VaultIt — Mobile App Visual Redesign “She’s not just a designer — she’s a strategic product thinker. Sofia took our app to a level we didn’t think was possible… She distilled chaos into simplicity and brought emotional clarity to the experience.” Mobile App Conversion Improvements “After implementing her proposal, our A/B test showed a 17% increase in initial conversion rate, which translated into a huge MRR uplift.” Conversion-Focused Website (Elementor) “YOU GET MORE SALES! Her insights are uncanny… Sofia identifies opportunities that turn visitors into engagement and then into revenue.” — Rod Wallace, PhD 💻 Industries I Work Best In Mobile Apps • SaaS • AI Tools • Health & Wellness • EdTech • Productivity Fitness • Lifestyle • Online Services • Digital Businesses 🛠️ Tools & Methods Figma • FigJam • Elementor • Webflow UX Research • User Flows • Behavior Psychology • Prototyping Design Systems • Wireframing • Interaction Design Conversion Optimization • Analytics • A/B Testing If you need clean, strategic, dev-ready UX/UI for your app, SaaS platform, or website, I’d love to help. Let’s build something users understand and something your metrics will reflect. 👀 Keywords Clients Use to Find Me UI/UX Design • Mobile App Design • iOS App Design • Android App Design • App UI/UX • Mobile App UX • Mobile App Redesign • Web App UX/UI • SaaS UX/UI • Dashboard Design • Admin Dashboard UX • AI Product UX/UI • Responsive App Design • Figma Expert • Figma Components • Auto Layout • Component Libraries • Design Systems • Design Tokens • Interaction Design • Information Architecture • UX Flows • User Flow Design • User Journey Mapping • Wireframing • Prototyping • Clickable Prototypes • High-Fidelity UI • Web Design • Landing Page Design • Conversion Optimization (CRO) • Funnel Optimization • Onboarding Optimization • Paywall Optimization • Behavioral UX • User Psychology • A/B Testing • UX Audit • UX Research • Product Design • MVP Design • Zero-to-One Design • Product Strategy • Feature Design • Elementor Expert • Webflow Designer • Marketing Website Design • Conversion-Focused Websites • Usability Testing • Customer Experience (CX) • Lean UX • User Personas • Competitor Analysis

📎 Minimalistic, modern, user-friendly design ⚖️ Competitive pricing + expert-level quality 🩶 Behance/dfetischevcb1d Hello, Upwork community! I am qualified designer with 2+ years of expertise in UX/UI. I make websites and apps that look good on all devices and can be implemented easily by developers. My design follows the best practices in composition, typography, and color theory. I have a strong passion for attention to detail and strive for pixel-perfect design. Expertise: ▫️ Website & landing page & mobile design ▫️ Design system creation ▫️ Creating clickable prototypes ▫️ Competitor analysis ▫️ Customer journey map visualization ▫️ Persona & user flow creation Basic tools: ▫️ Figma ▫️ Illustrator ▫️ Procreate Why choose me: ▫️Competitive pricing + expert-level quality ▫️Streamlined workflow ▫️Always in touch Let's chat about your project!

💥 Conversion is the KPI, not a side effect: every screen is designed around a specific user action 💥 I know exactly where every dollar goes: no filler moodboards, no "let's try 5 more directions" — budget goes into results 💥 From hypothesis to production, no waste: expensive mistakes get caught in Figma, not in production 👋 Hi! My name is Eugenia. I'm a Top Rated UI UX Designer, UIUX Designer, UX UI Designer SaaS with 6+ years turning ideas into intuitive, Figma-first, dev-ready mobile app design and web design work for founders and growing teams as their go-to UI UX Designer. ⭐ As a Top Rated UI UX Designer, I've earned 💰 $300K+ across 📦 30+ jobs delivered for founders and growing teams. ⏱️ I've logged 4,300+ hours in Figma over 📅 6+ years working as a UI UX Designer. 🔁 About 75% of my clients return, building partnerships that last months to years. ▸ Mobile App Design Mobile app design is where I spend most of my time as a UI UX Designer and mobile app designer — onboarding, navigation, micro-interactions, empty states, and high-fidelity UI for iOS and Android. As a figma mobile app designer, every file ships annotated and dev-ready, covering every screen, state, user flow, and edge case before handoff. Mobile app design audits diagnose drop-off in existing apps, backed by user flow analysis and mapped user flow diagrams. A fresh mobile app design build, a mobile app logo design, a game ui ux designer brief, or mobile app design ai flows — the same Figma process and Mobile UI Design discipline apply every time. No two ui ux designer ai or standard clients need the same mobile app design, but every engagement gets the same rigor. ▸ Web Design & SaaS Dashboards As a UI UX Designer and website designer, web design work spans SaaS dashboards, complex web applications, landing pages, and a full Landing Page system — data-dense layouts, KPI cards, and clear visual hierarchy, built in Figma with responsive, component-based design systems. Web design for e-commerce, ui ux designer shopify stores, and shopify website design focuses on clarity and conversion; wix web design and webflow designer builds round out no-code platforms; ui ux designer crypto and fintech dashboards focus on cleaning up navigation, user flow, and information architecture into enterprise-grade experiences. Every website gets the same web designer standard. ▸ Figma, Wireframing & Prototyping Figma sits at the center of every UI UX Designer and ux designer engagement — high-fidelity wireframes, Wireframing, User Interface Design, and User Experience Design work through UI/UX Prototyping, auto-layout, components, and reusable design systems as a product designer would expect. Figma files stay clean and dev-ready, whether the deliverable is a mobile app design, a web design system, or a full SaaS dashboard in Figma. User flow mapping happens in Figma before wireframes turn into clickable prototypes; usability testing validates each user flow and Figma prototype before development starts. ▸ Graphic Design & Branding Graphic design work — icons, UI graphics, logo design, and branding assets in Adobe Illustrator and Adobe Photoshop — rounds out every UI UX Designer and graphic designer project when founders need graphic design and product design under one roof. Graphic design and visual identity support mobile app design and web design engagements alike. ▸ Process, Systems & Handoff Every UI UX Designer and UX & UI Designer engagement opens with UX Research and user flow mapping, then wireframing, Figma prototyping, usability testing, and dev-ready handoff — the same process behind every mobile app design, web design, and graphic design deliverable I ship. ▸ Tools & Platforms Figma leads; Adobe Photoshop and Illustrator cover graphic design and UI graphics; WordPress, Webflow, and Shopify round out web design for platform-based builds, and the same in-house team covers web developer work for any of the three, Figma files handed off clean. As a UI UX Designer with 📦 30+ jobs behind me, clients bring me on for clean, modern, conversion-focused work — SaaS dashboards, mobile app design, web design, graphic design, and dev-ready Figma files — across SaaS, B2B, fintech, healthtech, e-commerce, and marketplaces, from MVP to scale, backed by 💰 $300K+ earned and 🔁 ~75% returning clients. Every mobile app design client gets the same UI UX Designer standard, no exceptions. Building a mobile app design, a web design project, or a full UI UX Designer engagement? Every UI UX Designer job I take on gets the same Figma-first rigor. As a UI UX Designer who treats every mobile app design like the client's own product, let's talk through your UI UX Designer project on a quick call. 👇

🛑 💸Stop losing users to friction. Let’s build a product that scales. 💸🛑 🎨 Most designers focus on making things "pretty." 🛠️ I focus on making them work. With a background in engineering and technical environments, I approach UX/UI design with a structured, systematic, and business-oriented mindset. I don’t just deliver screens; I deliver scalable solutions that impact your core metrics: Activation, Retention, and Revenue. Why clients choose me over a standard UI designer: ⚙️ Engineering-Driven Logic: My technical background means I understand how code works. I build designs that are 100% implementable, saving your developers weeks of back-and-forth. 💼 Business First: I design with CRO (Conversion Rate Optimization) and business KPIs in mind. If it doesn’t help you grow, it’s not good design. 💎 Full-Spectrum Expertise: From complex SaaS dashboards and Fintech apps to high-conversion landing pages and mobile experiences. 👨‍🦯‍➡️ Regulatory & Accessibility Expert: I ensure your products meet European standards (WCAG), making them accessible to everyone and legally compliant. Services I provide: 📲End-to-End Product Design (SaaS & Mobile): Turning complex ideas into clear, profitable user experiences. 🔎 UX Audits: Identifying the exact friction points where you are losing money. 📐 Scalable Design Systems: Building the foundation so your team can ship features 2x faster in Figma. 🏁 Prototyping & Validation: Functional prototypes that look and feel like the real thing before a single line of code is written. Tools: Figma (Advanced), FigJam, AI-Assisted Workflow (Gemini/Midjourney), Adobe CC, Slack, Asana. If you are looking for a senior partner who thinks in terms of product, users, and business—not just pixels—I’d be happy to discuss your project and suggest the best next steps. Ready to elevate your product? Let’s talk.

🟢 Let's talk numbers: 500+ businesses shipped across SaaS, Fintech, Healthcare, and E-commerce. 60% average lift in organic traffic. 48% conversion improvement. 45% more leads. $900K+ earned and 25,000+ hours on Upwork - not from one lucky project, but from 7+ years of interfaces that actually move metrics. If your product is confusing, you aren't just losing users - you're quietly bleeding revenue. I'm Serhii - a UI UX designer, product designer, and web developer who takes a product from a Figma wireframe to a shipped, converting application. As both a website designer and modern website designer, I've worked across SaaS dashboards, mobile app design, and full ecommerce rebuilds. Drop a link to your app or site and I'll show you exactly where the friction is costing you. 🏆 Why clients keep coming back: ✔️ 50% eCommerce sales lift as product designer on a SaaS Figma system ✔️ 48% conversion improvement through UX research and redesign ✔️ 60% organic traffic growth through SEO-informed web design ✔️ 45% more leads from a modern website rebuild ✔️ 35% less cart abandonment on Shopify and WooCommerce builds 🎯 What I do UI UX Design & Product Design I design interfaces grounded in real research, not guesswork - wireframing, user flow mapping, and Figma prototypes, with a clean handoff straight to development. As a UI UX designer and product designer, every wireframe maps a real user journey before a single screen gets styled. 5,000+ wireframes delivered, most going straight to production without a second design pass. One SaaS client saw a 300% lift in leads after a full product design overhaul. As a UI UX designer AI specialist, I build interfaces that support predictive and AI-driven features from the wireframe stage onward, not bolted on after launch. Web Development & Front End Development I build with React, Laravel, and Node.js, converting Figma files to pixel-perfect, production-ready code. As a front end developer and full stack developer, I bridge UI UX designer vision and working code without the usual back-and-forth. 500+ web apps shipped, from WordPress theme builds to full-stack platforms, every one built with performance and SEO in mind from the first commit. As a WordPress developer and Shopify developer, I cover the CMS and ecommerce layer as fluently as custom React builds. Web Design & Website Design WordPress, Wix, Shopify, or fully custom - as a web designer and website designer, I design and build websites that convert, not just look good in a portfolio. Branding, law firm sites, luxury brands, local business sites: each one backed by real UX research and technical SEO, not a templated theme with new colors. As a modern website designer, every landing page design decision is tested against real user behavior, not just visual trend-chasing. Figma & Developer Handoff Figma to React, Webflow, WordPress, or Shopify - as a web developer Figma specialist, I build design systems that eliminate the usual back-and-forth between design and development. As a UI UX designer SaaS Figma expert, every file is built as a scalable design system, not a one-off screen set. Good Figma-to-code handoff work means your engineering team never has to guess at spacing, states, or component logic. SaaS & AI-Powered Products As a SaaS designer and AI web developer, I build SaaS platforms and AI-integrated applications, from dashboard systems to predictive features. Every engagement starts with a real UX audit, not a jump straight into screens. As a UI UX designer SaaS Figma specialist, I've built dashboard systems that scale from a 10-user beta to a 10,000-user production account without a structural rebuild. Ecommerce As a web developer ecommerce specialist, I build Shopify and WooCommerce stores that reduce cart abandonment and are optimized for search from day one. 35% average reduction in cart abandonment across recent projects, with every ecommerce build treated as both a design problem and a conversion problem simultaneously. 📊 Results Logistics SaaS (React): order processing efficiency up 200%, manual work cut 70%, checkout accelerated 30%. Furniture Ecommerce: revenue up 15%, cart abandonment down 30% after a UI redesign. Health Mobile App: user retention doubled, onboarding speed tripled through a streamlined flow. 🚀 Need a UI UX designer, product designer, web developer, website designer, front end developer, full stack developer, WordPress developer, Shopify developer, or Figma specialist who can take your product from confusing to converting? Send me a link to what you're working on, or invite me to your job - let's find out where the friction is.

🥇VERIFIED TOP 1% Designer on the Upwork. 🧑‍💻 10+ years of experience in UX/UI design for SaaS Web Applications. 💼 Clients: Toyota, DJI, Tesla, Johnson & Johnson, Helly Hansen, Siemens, Nikon, Inditex. I specialize in product design for complex b2b/b2c web applications. I create and improve products such as CRM, ERP systems, dashboards, and other advanced platforms. I can design an MVP from scratch, enhance an existing MVP as the product grows, or redesign large-scale enterprise applications. My experience includes UX/UI design for MedTech, EdTech, FinTech, Big Data and Analytics, AI and Machine Learning, Real Estate and PropTech, Online Marketplaces, CRM and ERP systems, Trading and Investment, Crypto and Web3, Betting and iGaming, Browser Extensions, Desktop Software, Mobile Apps, and B2B SaaS platforms. ⚠️Send me the details of your project, and I’ll be able to provide you with a FREE rough estimate. ⚡️I can also offer a quick, FREE UX/UI audit of your current project and then provide an estimate based on that. 📩Just сontact me here right now and I will answer you within 20 minutes! My typical workflow: 1️⃣ Project Onboarding & Cost Estimation I review all project materials and documentation, dive into your product and goals, and identify key challenges. Based on this, I create a clear step-by-step project plan with phases, timelines, and dependencies, and provide a transparent estimation of hours and total cost. You receive a structured roadmap showing what we start with, what follows next, how the project is broken down by stages, how long each stage takes, and when each phase will be delivered. ⚡️ Sitemap & Functional Requirements If user scenarios (User Stories) are provided, I create a structured sitemap outlining all modules and their main functions. This visual map clearly shows how sections relate to each other, the flow between screens, and the key requirements for each module. 2️⃣ Research, UX Audit, and Usability Analysis • UX & Usability Audit I review the existing application to identify friction points, unclear user flows, and areas where users may get stuck. All findings are delivered with annotated screenshots highlighting issues and recommendations. • User Behavior Analysis Using Hotjar, Google Analytics, and other tools, I analyze real user interactions through session recordings, heatmaps, and collected user feedback to validate assumptions, identify pain points, and uncover opportunities for improvement. • Competitor Analysis I analyze competitors to identify strengths, weaknesses, and opportunities, uncovering gaps and potential areas for improvement. 3️⃣ UX Part. Low-Fidelity Wireframing I create low-fidelity wireframes for each screen and user flow to validate functionality, logic, and overall structure before visual(UI) design begins. These wireframes define content placement, interaction patterns, and layout based on user needs and business goals. 4️⃣ UI Component Libraries & Style Guides I define the design system for your product, choosing from popular frameworks such as Shadcn/ui, Material UI, Ant Design, Mantine, Base UI, HeroUI, Park UI or Tailwind Plu, based on project requirements and scalability. This includes creating a comprehensive style guide that documents typography, colors, spacing, and how each component functions, enabling developers to maintain consistency and simplicity in future design and development. 5️⃣ High Fidelity UI Design I create the high-fidelity visual design of the product, including typography, color palette, imagery, and iconography. All screens are delivered ready for development, with consistent layout, style, and interaction details. 6️⃣ Prototyping – Clickable Figma & Claude AI Prototypes Once high-fidelity UI designs are ready, I create clickable prototypes in Figma or Claude.ai, linking all screens and user flows. These interactive prototypes simulate the real product experience, allowing stakeholders and users to navigate through the app, test functionality, and validate the design before development begins. 7️⃣ Usability Testing and Prototype Validation I conduct usability tests on the interactive prototypes to evaluate the ease of use, clarity of user flows, and overall experience. This allows us to identify and fix potential usability issues before development starts, ensuring the product is intuitive, efficient, and aligned with user needs. 8️⃣ Development Support & Handoff I prepare the final Figma files for development with clear specifications, reusable components, assets, responsive layouts, and all required interface states. 9️⃣ Project Support & Design Supervision After the design is completed, I continue to support the project by supervising the implementation and ensuring design quality throughout the development cycle. _____ 🛠️ Tools: Figma, Claude, Figma Make, Codex, Cursor, Lovable, Remotion, Jitter, Hotjar, Google Analytics.